UX Design
User experience (UX) design is the process of carefully designing and creating products that provide meaningful and personally relevant experiences to the consumer. This involves the design process of a product’s usability and the pleasure that the consumers will derive while using it.
Products that provide great user experience are designed not only with the use of the product in mind, but also the entire process of acquiring and owning it.
An mind-blowing concept is required to create a great UX design.
By 2020, customer experience will overtake price and product as the key brand differentiator.
The Ripple Effect:
Guiding your customer through an elaborately planned experience will help you star in their good books.
52% of users said that a bad user experience made them close the website tab.
96% users claimed that they have encountered websites that are not optimized for the mobile.
48% of users say they feel frustrated and annoyed when on sites that are poorly optimized for mobile.
Mobile users are 5X more likely to abandon a task if a site isn’t optimized for mobile.
60% Consumers feel more positive about a brand after a good experience with their website.
79% of people who don’t like what they find on one site will go back and search for another site
Judgments on website credibility are 75% based on a website’s overall aesthetics.
The first encounter with a product forms a momentary impression on the user, which evolves over the time that the product is being used. During this process, the users experience is defined by the users perception, motivation, action and cognition that integrate to form a coherent and memorable story. The end result to this process is the emotional response which ultimately determines whether the experience was positive or negative.
Our design professionals specialize in UX design and are aware of the entire process of experience formation and use it to their advantage to influence the process deliberately and get a positive reaction from the audience.