Online reputation management is the practice of shaping the public perception of a brand, person, company or organisation, to influence the way people look at it and the image it emanates.
It is a known fact that people depend on a brands online presence, ratings and reviews to gauge whether they want to use their service or product.
ORM can help gain a customer’s loyalty.
Low ratings, bad reviews and the lack of a website or social media pages makes us doubt the brand’s credibility.
The Ripple Effect:
- 58% of executives believe that online reputation management should be addressed, but only 15% actually do anything about it.
- 84% of marketers believe that building trust will be the primary focus for marketing efforts in the future.
- 4 on 5 people state that they have received advice via social media regarding what product or service to purchase.
- 41% of companies that experienced a negative reputation event reported loss of brand value and revenue.
ORM is predominantly about establishing a bullet-proof reputation on the internet by creating as much of a good online presence as you can for your brand.
The Online Reputation Management campaign / work should not, as far as possible, reach the Cleaning stage i.e. the stage where damage control is required. Most companies use Online Reputation Management only when the damage has already occured. Online Reputation Management is not about damage control, it is about establishing online brand foundations.
3 Minds Digital is equipped with a bank of experience on how to keep your brand popular, your clients well looked after and your ratings high.