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Branding

TATA Salt IQL

Website

FMCG

Creating a Quiz Experience That Drives Participation

Branding

TATA Salt IQL

Website

FMCG

Creating a Quiz Experience That Drives Participation

““We empower modern communication through responsive, visually dynamic solutions—fueled by seven years of innovation in messaging, voice, and e-mail experiences.””

The Problem Statement

The brand needed to overcome the difficulty of creating a standalone identity for the India Quizzing League that felt fresh and exciting for children, yet remained recognizably part of the TATA ecosystem.

The Problem Statement

The Problem Statement

Our Solution

Our strategy focused on a 'gamified' design methodology that prioritized playfulness, curiosity, and educational value.

By utilizing a bright and engaging color palette and dynamic typography, we aimed to create a sense of competition and achievement.

Our Solution

Our Solution

Outcome & Impact

The new brand identity helped TATA Salt IQL achieve a massive digital footprint in a remarkably short period, successfully engaging 10 lakh+ impressions within just two weeks of launch.

Our design approach created clear pathways for user interaction, resulting in the quiz being attempted over 6 lakh+ times.

Outcome & Impact

Outcome & Impact

Idea to impact: Our work

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