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Mumbai City FC

Website

Development

Sports Club

Creative & Strategy

Mumbai City FC

Website

Development

Sports Club

““Part of the City Football Group that stands as Mumbai's premier football club, competing fiercely in the Indian Super League.””

Our Team

Art Director

Chinmay Gandhi

Sr. Brand Designer

Amit Singhania

The grand reveal!

We unveiled the reimagined identity at a prestigious event, where actor and co-owner Ranbir Kapoor himself revealed it at the St. Regis in Mumbai.

The grand reveal!

The grand reveal!

Introducing theNew Identity

Changing the identity of an established brand, especially of a sports club which is loved by itʼs fans is never easy. We had to make sure that we create something new and is loved by itʼs fans and doesnʼt lose the essence of the old identity.

Introducing the New Identity

Introducing the New Identity

VisualLanguage

We designed a system of visual elements, principles, and rules dedicated to the club and the values it represents, including elements like color, typography, imagery & layout which helped us in creating a cohesive and meaningful visual experience.

Visual Language

Visual Language

Typography & Colours

We introduced two new typefaces, Bakbak One and Gotham, for primary and secondary usage while maintaining the beloved color palette from before.

Typography & Colours

Typography & Colours

Iconography

The new identity presented an opportunity to design custom icons that align with both the fresh brand identity and its new visual language.

Iconography

Iconography

VisualApplication

This is how we implemented the visual language in a real-world context that is not only aesthetically pleasing but also functional and effective in its intended purpose.

Visual Application

Visual Application

Identity Reveal 3D Video

For the launch event, we crafted a 3D video that unveiled the new identity. This video guides viewers through the crucial factors and elements that inspired the creation of this logo.

Conclusion

Idea to impact: Our work

Mumbai City FC

New brand identity for one of Asia's most successful football teams!

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