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Sony YAY - The Giant Wheel Festival

Turning Cartoons into Conversations for India’s Youngest Viewers

Sony YAY - The Giant Wheel Festival

Turning Cartoons into Conversations for India’s Youngest Viewers

“Parag Parikh Mutual Fund is known for its long-term, value-driven investment philosophy. We partnered across outdoor, video, and AI-led content to deliver a cohesive communication strategy.”

Our Team

Strategy & Creative Head

Foram Momin

Content Lead

Vaishnavi Baheti

Associate Art Director

Prashant Vishwakarma

Conceptulisation

Vaishnavi Baheti Prashant Vishwakarma

The Problem Statement

SIP awareness exists, but consistency and conviction in investing remain low. The challenge was clear.

How to simplify investing concepts while ensuring both SIP adoption and product visibility.

The The Problem Statement

The The Problem Statement

Our Solution

The approach combined high-visibility outdoor media with digital storytelling. Hoardings were designed to communicate SIP awareness and highlight the Dynamic Asset Allocation Fund with clear, easy-to-understand messaging placed in high-impact locations. This was supported by a DVC focused on SIP awareness. Along with AI-led video content to extend the narrative across digital platforms.

Outcome &Impact

We led the shift from fragmented investor communication to a more structured and visible narrative around SIP and product awareness. The result was clearer messaging, stronger recall, and a more consistent presence across both offline and digital channels.

Outcome & Impact

Outcome & Impact

Conclusion

Idea to impact: Our work

Mumbai City FC

New brand identity for one of Asia's most successful football teams!

Jockey

40% increase in sales! — Delivered a seamless UI/UX redesign for Jockey India’s digital experience.

Sony YAY

Engaged 4.4L+ users—designed vibrant campaigns that made Sony YAY! stand out in kids’ entertainment.

Zee5

Unlocked regional reach—built multi-language creatives for India-wide engagement on Zee5.

Apsara Ice Creams

Elevated Apsara’s brand experience with craveable, flavour-first design—turning every scroll into a sensory summer moment.

Design and Development Technology Solutions

Kores India

Crafting a seamless online store for an iconic stationery brand.

Anchor

Repositioned a legacy toothpaste brand with fresh messaging and trend-led content—reviving trust and boosting relevance in a hyper-competitive oral care market.

UI/UX Technology Solutions

Speedo

Designing a seamless swimwear
shopping experience