Timesooh Case Study | 3minds Digital

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““What we did for a global leader in the Indian outdoor advertising industry was focused on crafting high-impact visual narratives that redefine the standards of out-of-home solutions. Times OOH is renowned for its innovative approach to physical advertising spaces, and our role as their creative partner is to translate brand messages into powerful, large-format designs.””

Our Team

Design Lead

Prashant Vishwakarma

Content Lead

Vaishnavi Baheti

Content Writer

Vishakha Dubey

Designers

Sahil Korlekar Kalim Shaikh

The Problem Statement

The primary challenge in the out-of-home advertising sector is capturing and retaining the interest of a mobile audience in an increasingly cluttered urban landscape. The objective was to overcome the static nature of traditional billboards by injecting fresh, engaging design strategies that maintain brand relevance for their extensive portfolio of advertisers.

The The Problem Statement

The The Problem Statement

Our Strategy

To support the fast-paced requirements of a national advertising leader, we implemented a high-volume production workflow that consistently delivers quality at scale. Our team successfully produced over 645+ creative collaterals, meticulously designed to meet the technical specifications of diverse media environments.

By prioritizing bold typography, vibrant imagery, and context-aware layouts, we aimed to create a seamless transition between a brand's digital identity and its physical presence in the real world.

Our Strategy

Our Strategy

Outcome &Impact

By streamlining the creation of over 645 assets across 12+ media forms, we helped Times OOH provide its clients with a robust foundation for growth and visibility.

Outcome & Impact

Outcome & Impact

Idea to impact: Our work

Mumbai City FC

New brand identity for one of Asia's most successful football teams!

Jockey

40% increase in sales! — Delivered a seamless UI/UX redesign for Jockey India’s digital experience.

Sony YAY

Engaged 4.4L+ users—designed vibrant campaigns that made Sony YAY! stand out in kids’ entertainment.

Zee5

Unlocked regional reach—built multi-language creatives for India-wide engagement on Zee5.

Apsara Ice Creams

Elevated Apsara’s brand experience with craveable, flavour-first design—turning every scroll into a sensory summer moment.

Design and Development Technology Solutions

Kores India

Crafting a seamless online store for an iconic stationery brand.

Anchor

Repositioned a legacy toothpaste brand with fresh messaging and trend-led content—reviving trust and boosting relevance in a hyper-competitive oral care market.

UI/UX Technology Solutions

Speedo

Designing a seamless swimwear
shopping experience