Creating Awareness to Drive Seamless Treatment Experience.
Design and Tech
Shatamjeeva
Website
Development
Creating Awareness to Drive Seamless Treatment Experience.
““Shatam Jeeva's digital transformation harmonized Ayurvedic principles with intuitive design, enhancing user engagement and driving treatment journeys.””
Our Team
Head of Design
Siddharth Bajpai
Account Manager
Astha Chauhan
Tech Lead
Keshav Yadav
UX Lead
Chhavi Bhatia
UI Lead
Toral Mistry
UX Designer
Sristhi Tiwary
UI Designer
Rickma Mary
Developer
Zaid Mir
The Problem Statement
Shatam Jeeva's website faced low engagement and treatment inquiries, compounded by a lack of awareness regarding their comprehensive Ayurvedic offerings and unique retreat, potentially stemming from an unclear user journey and insufficient showcasing.
Our Strategy
The website was redesigned to prioritize clarity and drive conversions by providing easily accessible information about therapies and simplifying the booking process. Simultaneously, the unique atmosphere of the forest retreat was highlighted to encourage bookings. Moreover, an engaging and informative online presence was established to strategically attract inquiries and increase lead generation for Shatam Jeeva's services.
Competitor Analysis & User Personas
Competitor analysis (aesthetics, UX, business) and user personas offer key insights for Shatam Jeeva's differentiation and growth. Understanding competitor online presence and user experience, guided by user needs, enables strategic decisions for a stronger market position and better audience service.
Homepage
Shatam Jeeva's new homepage features an intuitive treatment recommendation widget. This questionnaire tool analyzes user-inputted problems to provide personalized treatment suggestions, empowering visitors to find relevant Ayurvedic solutions as recommendations.
Treatment Module
The Treatments page UX, with its clear hierarchy and dosha introduction, facilitates quick conversions by enabling easy navigation to relevant therapies. A persistent, sticky Call-to-Action (CTA) button is strategically implemented to ensure users can readily inquire or book treatments once they've found what they need, streamlining the conversion process.
Technology Used
To reflect Shatam Jeeva’s vision of longevity and mindful living, we built a clean, fast, and scalable website using Next.js for the frontend and Strapi as the headless CMS. This tech stack enabled a seamless user experience, quick content updates, and optimal performance across devices. The site design aligns with the brand’s calming, minimalist aesthetic while ensuring robust backend control for content and SEO.
Accommodation
The Accommodation page offers a clear view of stay options with iconography for bifurcation and visuals of room categories. The quick sticky bar at the bottom helps to reserve a stay with faster booking conversions leading to both increased leads and conversions.
Impact
The website revamp is projected to yield significant impact through boosted inquiries and conversions, driven by a streamlined user journey and clear presentation of treatment information that encourages bookings. Furthermore, the modern design and integration of testimonials will cultivate a stronger brand image and enhance user trust. Finally, an intuitive navigation system will guide visitors effectively towards inquiry forms, maximizing the website's potential for increased qualified lead generation.
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