Recity Case Study | 3minds Digital

The Problem Statement

The challenge was undeniable. The unchecked flow of plastics and waste in environmentally vulnerable cities was a pressing issue. Recity set out to transform the waste management landscape by closing the loop on over 55,000 MTs of plastics across 22 cities through efficient and sustainable Material Recovery Facilities.

Optimized for Every Screen

Recognizing the importance of accessibility and outreach, our solution was optimized for every screen. We developed a responsive platform that enabled stakeholders to connect and collaborate, fostering a sense of shared responsibility.

Our commitment to accessibility and usability shines through as we break down the challenges and triumphs of crafting a website that adapts fluidly to diverse user contexts.

User-Centric Research

Our journey commenced with thorough UX research, diving into user groups, personas, and stakeholder dynamics. Through surveys and interviews, we unveiled the real-life challenges faced by users. These insights served as the foundation for a user-friendly and intuitive app experience, making the Bada Business Community a truly engaging and impactful platform.

Our Solution

The outcome was a transformative waste management platform that formalized waste professionals, empowered environmentally vulnerable cities, and closed the loop on plastic waste. Through a contextualized and tech-enabled approach, we achieved sustainable Material Recovery Facilities and social inclusion.

Conclusion

The results were monumental. The waste value chain was formalized, social inclusion was enabled, and plastics were diverted from landfills to circular solutions. This case study traces a journey from problem statement to transformative solution, emphasizing the importance of a contextualized, tech-enabled approach, typography, visual expression, and user interface in driving environmental change.

Idea to impact: Our work

Social Media

Mumbai City FC

New brand identity for one of Asia's most successful football teams!

View Project

UI/UX

Jockey

40% increase in sales! — Delivered a seamless UI/UX redesign for Jockey India’s digital experience.

View Project

Social Media

Sony YAY

Engaged 4.4L+ users—designed vibrant campaigns that made Sony YAY! stand out in kids’ entertainment.

View Project

Social Media

Zee5

Unlocked regional reach—built multi-language creatives for India-wide engagement on Zee5.

View Project

Social Media

Apsara Ice Creams

Elevated Apsara’s brand experience with craveable, flavour-first design—turning every scroll into a sensory summer moment.

View Project

Design and Development Technology Solutions

Kores India

Crafting a seamless online store for an iconic stationery brand.

View Project

Social Media

Anchor

Repositioned a legacy toothpaste brand with fresh messaging and trend-led content—reviving trust and boosting relevance in a hyper-competitive oral care market.

View Project

UI/UX Technology Solutions

Speedo

Designing a seamless swimwear
shopping experience

View Project

Your brand

Your UX/UI

Your tech solutions

AI & Automation

Social Media Solutions

Search Engine Optimisation

Creative Solutions

Branding & Packaging

Performance Marketing

Recity

Redefining Waste Management!

Recity

Redefining Waste Management!

“We've pioneered a transformative platform at Recity, formalizing the waste value chain and empowering environmentally vulnerable cities to manage waste efficiently and sustainably.”

Our Team

Head of Design

Account Manager

Project Lead

Project Lead

UX Designer

UI Designer

The Problem Statement

Our Strategy

Optimized for Every Screen

User-Centric Research

Typography & Visual Expression

Iconography

Our Solution

Conclusion

Idea to impact: Our work