“Parag Parikh Mutual Fund is known for its long-term, value-driven investment philosophy. We partnered across outdoor, video, and AI-led content to deliver a cohesive communication strategy.”
Our Team
Strategy & Creative Head
Foram Momin
Content Lead
Vaishnavi Baheti
Associate Art Director
Prashant Vishwakarma
Conceptulisation
Vaishnavi Baheti Prashant Vishwakarma
Parag Parikh Mutual Fund is known for its long-term, value-driven investment philosophy.
We partnered across outdoor, video, and AI-led content to deliver a cohesive communication strategy.
The Problem Statement
SIP awareness exists, but consistency and conviction in investing remain low. The challenge was clear.
How to simplify investing concepts while ensuring both SIP adoption and product visibility.
Our Solution
The approach combined high-visibility outdoor media with digital storytelling. Hoardings were designed to communicate SIP awareness and highlight the Dynamic Asset Allocation Fund with clear, easy-to-understand messaging placed in high-impact locations. This was supported by a DVC focused on SIP awareness. Along with AI-led video content to extend the narrative across digital platforms.
Outcome &Impact
We led the shift from fragmented investor communication to a more structured and visible narrative around SIP and product awareness. The result was clearer messaging, stronger recall, and a more consistent presence across both offline and digital channels.
Repositioned a legacy toothpaste brand with fresh messaging and trend-led content—reviving trust and boosting relevance in a hyper-competitive oral care market.