3minds Digital

“The Malaysian Palm Oil Council (MPOC) is the official body responsible for positioning Malaysia as a global leader in certified sustainable palm oil. The mandate extended beyond visibility. It required a shift in perception across a narrative that was already biased. We partnered with MPOC to drive this change through social media management, performance marketing, and large-scale digital amplification.”

The Malaysian Palm Oil Council (MPOC) is the official body responsible for positioning Malaysia as a global leader in certified sustainable palm oil. The mandate extended beyond visibility. It required a shift in perception across a narrative that was already biased.

We partnered with MPOC to drive this change through social media management, performance marketing, and large-scale digital amplification.

The Problem Statement

Palm oil as a category faces deep-rooted perception challenges globally. Conversations are often shaped by misinformation, environmental concerns, and one-sided narratives. For MPOC, the challenge was clear.

How to influence public perception at scale when the narrative is already stacked against the industry.

Our Solution

The strategy focused on simplifying a complex and often misunderstood category into content that was clear, consistent, and accessible. Social media became the foundation for this shift, where content was designed to educate, clarify, and build a more informed narrative around palm oil.

To scale this effort, performance marketing was deployed to ensure the messaging reached beyond existing audiences and penetrated relevant segments at volume.

Influencer Marketing

Over 50+ creators were onboarded to interpret and communicate the subject in a way that felt more human and accessible.

45M audience reach achieved across platforms

• 65.9M+ total views generated

• 50+ influencers collaborated to amplify messaging

• 48.3M views driven through video-first content alone

Idea to impact :Our work

Social Media

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Your brand

Your UX/UI

Your tech solutions

AI & Automation

Social Media Solutions

Search Engine Optimisation

Creative Solutions

Branding & Packaging

Performance Marketing

Malaysian Palm Oil Council (MPOC)

Reframing the Palm Oil Narrative

Malaysian Palm Oil Council (MPOC)

Reframing the Palm Oil Narrative

Our Team

Social Media Team

Strategy Lead

Content Team

Design Team

Motion Graphics Team

Strategy & Creative Head

The Problem Statement

Our Solution

Influencer Marketing

Outcome and Impact

Idea to impact :Our work