Dyna Socialmedia Case Study

The Problem Statement

The soap category is one of the most cluttered segments in FMCG. Consumers are exposed to multiple options with similar claims, often leading to decisions driven by price or habit rather than brand affinity. For Dyna, the challenge was clear. How to build preference for an everyday product in a category where differentiation is limited and attention is fragmented.

Our Solution

The approach focused on building a consistent and visible brand presence across both digital and commerce channels. Social media was used to drive high-frequency, simple, and relatable communication, ensuring the brand stayed relevant in everyday consumption moments. Performance marketing was deployed to scale reach and bring in high-intent audiences, directing them toward optimized commerce touchpoints.

Idea to impact: Our work

Social Media

Mumbai City FC

New brand identity for one of Asia's most successful football teams!

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UI/UX

Jockey

40% increase in sales! — Delivered a seamless UI/UX redesign for Jockey India’s digital experience.

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Social Media

Zee5

Unlocked regional reach—built multi-language creatives for India-wide engagement on Zee5.

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Social Media

Apsara Ice Creams

Elevated Apsara’s brand experience with craveable, flavour-first design—turning every scroll into a sensory summer moment.

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Design and Development Technology Solutions

Kores India

Crafting a seamless online store for an iconic stationery brand.

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Social Media

Anchor

Repositioned a legacy toothpaste brand with fresh messaging and trend-led content—reviving trust and boosting relevance in a hyper-competitive oral care market.

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UI/UX Technology Solutions

Speedo

Designing a seamless swimwear
shopping experience

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Your brand

Your UX/UI

Your tech solutions

AI & Automation

Social Media Solutions

Search Engine Optimisation

Creative Solutions

Branding & Packaging

Performance Marketing

Dyna

Scaling Visibility to Drive Consumer Preference

Dyna

Scaling Visibility to Drive Consumer Preference

“Dyna is a mass-market personal care soap brand built for everyday hygiene and value-conscious consumers. We partnered with Dyna across social media, e-commerce, performance marketing, and marketing collaterals to strengthen visibility and drive preference.”

Our Team

Strategy & Creative Head

Social Media Team

Strategy Lead

Content Team

Associate Art Director

Design Team

Motion Graphics Team

The Problem Statement

Our Solution

Outcome and Impact

Idea to impact: Our work