Cnbc Birbal Case Study | 3minds Digital

“What we did for a leading financial media house like CNBC - Network 18 was centered on a creative collaboration to bring complex financial wisdom to life through traditional storytelling. The project, 'Birbal, Tenali and Investment Sutras,' is a unique publication that simplifies the intricate world of investing by using the witty and timeless tales of Birbal and Tenali Raman.”

The Problem Statement

The primary challenge for this collaboration was to overcome the perception that investing is an overly complicated and dry subject. CNBC needed a way to present serious financial advice in a manner that was both engaging and easily digestible for retail investors who often struggle with behavioral pitfalls like herd mentality.

Our Solution

Our strategy focused on a fun and illustrative methodology that emphasized visual storytelling over standard financial graphics. We identified that the book's appeal would be heavily driven by an ownable style that paired traditional Indian folklore with contemporary design sensibilities.

By utilizing a vibrant color palette and a consistent illustrative take on the iconic characters of Birbal and Tenali, we aimed to trigger curiosity and intrigue in the reader. This approach was designed to make the complex morals of the 30 short stories within the book feel useful and easy to implement in a reader's personal investing journey.

Outcome & Impact

The finalized publication design helped CNBC build a distinct and approachable presence for this specific title in the business and finance management category. Our user-first design approach resulted in a fun and vibrant product that successfully simplified the discovery-to-learning journey for its readers.

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