““BoomLive transforms news consumption with AMP-powered, mobile-first design by delivering personalized, fast, and accessible content through a seamless, intuitive interface.””
Our Team
Head of Design
Siddharth Bajpai
Account Manager
Hiral Rathod
Project Lead UX
Shivam Tiwari
UX Designer
Pavitrakumar Panigrahi
UI Designer
Pravin Gawali
UI Designer
Madangopal Neltoor
The Problem Statement
Users demanded news that’s quick, personalized, and engaging. Traditional formats lagged behind. So we reimagined the experience using AMP and audio-visual enhancements for modern consumption needs.
Our Strategy
Prioritizing mobile users, we used AMP for speed, integrated audio-read features, and implemented article comparison tools by enhancing UX with performance-driven innovation at every level.
Optimized for Every Screen
Recognizing the diversity of devices used for news consumption, it was paramount to ensure that our design was optimized for every screen. We adopted a responsive approach to make news accessible and engaging, whether on smartphones, tablets, or desktops.
Our commitment to accessibility and usability shines through as we break down the challenges and triumphs of crafting a website that adapts fluidly to diverse user contexts.
Typography & Visual Expression
Typography and visual design were fundamental in shaping the user experience. Every choice we made was aimed at enhancing the readability and aesthetics of the news content while ensuring an engaging and accessible design..
Iconography
Icons were meticulously chosen to facilitate seamless navigation and interaction with the news content. The design choices were aligned with our mobile-first principles to create an engaging and user-friendly experience.
Behind the Build
We implemented AMP (Accelerated Mobile Pages) to ensure lightning-fast loading for our news and fact-check website. It significantly improved performance, enhanced mobile SEO, and maintained strong security through sandboxed iframes. Features like “Listen to the Article,” version comparison between articles, and pixel-perfect design implementation were seamlessly integrated to deliver a high-performance, user-friendly experience.
Our Solution
The outcome was a mobile-first news platform that redefined news consumption. With intuitive navigation, increased user engagement, and personalized content, we transformed the way users interact with the news, making it accessible, engaging, and tailored to their interests.
Conclusion
The results were outstanding. News consumption became an immersive and tailored experience, with increased user engagement and satisfaction. This case study traces a journey from problem statement to transformative solution, highlighting the importance of mobile-first design principles, typography, and visual elements in redefining news consumption in a digital age.
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