UI/UX Design

Assurekit

Website

Insure with Confidence, Assure with Assurekit!

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“We've crafted an innovative platform that redefines Assurekit's role in the insurance technology arena with a user-friendly experience to streamline operations and boost user engagement.”

Our Team

Head of Design
Siddharth Bajpai
Account Manager
Chrismita Victor
UI UX Designer
Shivam Tiwari
Interaction Designer
Bharat Dhimmar
Content Writer
Aashana Desai
Development Lead
Anil Maurya
Full Stack Developer
Abdullah Ansari
Full Stack Developer
Siddesh Chavan
Backend Developer
Preeti Panwar

The Problem Statement

The challenge was unmistakable. In the insurance sector, users demand an intuitive and efficient platform to navigate through insurance purchase, claims, and policy management. Assurekit sought to enhance the user experience and boost customer engagement.

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Our Strategy

Our strategy was rooted in a deep understanding of the user journey within the insurance technology landscape. We devised a plan that prioritized user-centric design and a mobile-first approach to guide users through their insurance needs.

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Optimized for Every Screen

Recognizing the importance of accessibility, the redesign was optimized for every screen. From desktops to mobile devices, the platform offered a seamless and responsive experience that catered to diverse user preferences. Our commitment to accessibility and usability shines through as we break down the challenges and triumphs of crafting a website that adapts fluidly to diverse user contexts.

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Typography & Visual Expression

Typography and visual design played a pivotal role. Every font, color, and visual element was meticulously selected to create a visually engaging yet functional design that resonated with Assurekit's identity.

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Iconography & UI Elements

Icons and UI elements were crafted with precision. Their purpose was to facilitate user navigation and interaction throughout the insurance purchase process, claims, and policy management. Each element played a role in creating a seamless user journey.

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Technology Used

Our tech stack comprises React.js and Material UI for facilitating a responsive UI, Redux Toolkit for seamless state management, and Strapi CMS for streamlined content processes. We utilised AWS services to establish a robust infrastructure, with EC2 handling compute, RDS managing databases, S3 Bucket providing scalable storage, and CloudFront optimising content delivery. Together, these components contributed to the creation of a visually appealing and efficient website.

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Our Solution

The outcome was a transformed insuretech website that redefined user experience in the insurance sector. The mobile-first approach and responsive design ensured accessibility, while thoughtful typography and UI elements streamlined the process of insurance purchase, claims, and policy management.

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Conclusion

The results speak for themselves. Customer engagement soared, conversions increased, and Assurekit's brand awareness reached new heights. This case study tracks a journey from problem statement to transformative solution, emphasizing the importance of user-centric design, typography, visual expression, and user interface in delivering a remarkable user experience in the insurance technology realm.

Idea To Impact: Our Work

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