India’s top Influencers get Scammed!

The rise of online scams and financial fraud has been a growing concern in recent years. As more and more transactions move online, it has become easier for fraudsters to exploit vulnerabilities in the system and con unsuspecting individuals and businesses out of their hard-earned money. This problem is especially prevalent in the startup world, where funding and investments are critical to success. Unfortunately, even startup funding festivals and world startup conventions have not been immune to online scams and fraudulent activities.

The recent Noida startup scam has highlighted the dangers of online financial fraud and scams. The scam involved a fake startup funding festival organized by fraudsters, which duped several entrepreneurs and investors. This incident sheds light on the importance of staying vigilant and cautious in the face of current internet scams.

In this blog post, we’ll take a closer look at the current state of online scams and financial fraud in the startup world, with a focus on recent incidents at startup funding festivals and world startup conventions. We’ll explore the various types of online scams and frauds that are commonly perpetrated, as well as the steps that startups and investors can take to protect themselves. So, let’s dive in!

What is the Noida startup scam?

The Noida startup scam was a fraudulent scheme that preyed on unsuspecting entrepreneurs seeking funding for their startups. The scam was orchestrated by a group of individuals who posed as investors and lured startup founders into paying large sums of money in exchange for funding. The scam was a significant blow to the Indian startup ecosystem, which has been growing rapidly in recent years.

The scam operated under the guise of a startup funding festival, which was supposed to connect entrepreneurs with investors. The event was advertised as the World Startup Convention, which claimed to be a prestigious global platform for startups and investors to network and collaborate. The organizers promised funding to the startups, but in reality, they were collecting money from the founders as a registration fee.

Who endorsed it on Social Media?

Several high-profile individuals, including author Chetan Bhagat and entrepreneur Ankur Warikoo, were associated with the event and promoted it on social media. They were criticized for endorsing the event without conducting due diligence and for being part of the scam.

The impact of the Noida startup scam was significant, with hundreds of startups falling prey to the fraud. According to reports, the organizers collected over Rs 5 crore ($675,000) from the founders before disappearing. Many startups lost their life savings and were left in financial distress. The current internet scam also eroded the trust of the startup ecosystem, which is essential for the growth and success of startups.

This scam is not an isolated incident, as there has been a rise in online financial frauds and scams in recent years. The current internet scams include phishing, identity theft, investment scams, and online scam stores. According to a report by the Reserve Bank of India, online financial frauds increased by 44% in 2020, highlighting the need for increased awareness and regulation of online financial transactions.

Reaction and Responses

Media coverage of the incident highlighted the prevalence of online scams and financial fraud, particularly in the current age of the internet. Such scams have become increasingly sophisticated and widespread, with cybercriminals targeting individuals and businesses alike.

In response to the Noida startup scam, the accused parties faced criticism and condemnation from various quarters.

Ankur Warikoo and Chetan Bhagat issued public statements expressing remorse and accepting responsibility for their involvement. They also emphasized the need for greater caution and diligence in the startup ecosystem to prevent such incidents from happening in the future.

Other stakeholders, including investors and industry experts, called for stricter regulations and monitoring of startup funding festival and investment events to prevent fraudulent activities. The incident also highlighted the need for increased awareness and education among entrepreneurs and investors to identify and avoid potential scams and frauds.

Similar Scandal in the past.

One example of a similar startup scam in the past is the Theranos scandal, where the founder of a blood-testing company, Elizabeth Holmes, was charged with fraud for falsely claiming that her company’s technology could accurately test for a range of medical conditions with just a few drops of blood. The scandal involved millions of dollars in investments from prominent investors and led to criminal charges and civil lawsuits against Holmes and her former partner, Sunny Balwani. The case garnered significant media attention and raised questions about the integrity of startup culture and the regulation of healthcare technology.


The Noida startup scam is a reminder of the importance of being vigilant and cautious while dealing with online financial fraud. It also highlights the need for better regulation and oversight in the startup ecosystem to prevent such scams from occurring in the future.

Aspiring entrepreneurs should prioritize getting some brand strategy consulting and work with a reliable brand strategy consulting agency to establish their brand identity and build a strong reputation in the market.

Remember, a well-thought-out strategy can make all the difference in the success of a startup. So, if you need help with your brand strategy agency, don’t hesitate to reach out to us!

3Minds Digital

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3Minds Digital

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