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Category : Marketing

7 Reasons Why People Use Voice Search
By Moulik Jain   |   January 10, 2020   |    Marketing

As voice search assistants such as Google, Alexa, and Siri keep improving their performance in terms of the quality of answers, natural language processing, and…

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Why a Brand Narrative is a Necessary Part of Brand Strategy
By Moulik Jain   |   December 11, 2019   |    Marketing

Image Source-pixabay.com A brand narrative is perhaps the most important aspect of any creative brand strategy. A brand narrative is a base that supports the…

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10 Common PPC Mistakes One Should Avoid Part 1
By Moulik Jain   |   December 5, 2019   |    Marketing

PPC is a very lucrative model of internet marketing where a lot of money is constantly trading hands: from users to PPC advertisers and from…

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The Necessity of Having a Dynamic Brand Identity
By Meet Vora   |   October 23, 2019   |    Marketing

Image Source: Nina Gregier So your business has an established brand identity, but does it have processes in place that can allow it to change…

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How Can Call To Action Boost Your Social Media Marketing?
By Moulik Jain   |   July 31, 2019   |    Marketing

Selling is an art and digital selling is no more a hidden gem in the market. The world is now digital, and most brands choose…

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How To Crack A Client Pitch?
By Moulik Jain   |   July 11, 2019   |    Marketing

“What should a pitch have that is good enough to get a client on board?” A question that we never stop analysing. Generally the idea…

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How Artificial Intelligence Is Transforming the Digital World
By Moulik Jain   |   June 28, 2019   |    Marketing

In this technology driven world, change is the only constant. Just like seasons, life, people, and choices, technology changes too in order to make our…

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Journey of BJP – From A Political Party to A Successful Brand
By Moulik Jain   |   May 24, 2019   |    Marketing

            Image Credit: india.com India, the largest democratic country in the world. Like most nations, India is also represented by…

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Secrets to make the most of Google Ads
By Moulik Jain   |   October 5, 2018   |    Marketing

Google Ads, formerly known as Google Adwords is a great way to get new traffic and increase sales for your business. Google Ads is now…

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Search Engine Optimisation 101
By Moulik Jain   |   September 26, 2018   |    Marketing

Almost all the businesses these days no matter how small or large they are, require a strong SEO Strategy in order to attract traffic and…

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