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Category : Brand Strategy

Why Do You Need to Invest in Brand Architecture?
By Moulik Jain   |   May 18, 2020   |    Brand Strategy

Have you played with a jigsaw puzzle? If you did, then understanding brand architecture won’t be difficult for you. In that puzzle, you can’t get…

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Brand Positioning – Setting Your Brand Apart
By Moulik Jain   |   April 22, 2020   |    Brand Strategy

Suppose that you go for your monthly grocery shopping, on what basis do you put the products quickly in your basket? Do you just put…

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Why a Brand Narrative is a Necessary Part of Brand Strategy
By Moulik Jain   |   December 11, 2019   |    Brand Strategy

Image Source-pixabay.com A brand narrative is perhaps the most important aspect of any creative brand strategy. A brand narrative is a base that supports the…

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