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Category : Marketing

Social Media Etiquette for Business
By Moulik Jain   |   June 7, 2018   |    Marketing

There are etiquette guides for everything from dining to chewing gum. So, you really shouldn’t be shocked that there are customs and courtesies for social…

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Why Mobile Marketing Is Gaining Popularity
By Moulik Jain   |   May 17, 2018   |    Marketing

Have you ever seen anyone sitting alone, without being glued to their mobile phone in public transport or cafes? Looks really weird right? We live…

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Google Voice Search : Everything You Need To Know
By Moulik Jain   |   May 16, 2018   |    Marketing

Google Voice Search, also known as Search by Voice, allows people to use Google Search by speaking the string of words you want to type…

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The Rise of the Chatbots
By Moulik Jain   |   April 26, 2018   |    Marketing

A chatbot is a software that conducts a conversation via auditory or textual methods. It either identifies certain words and responds with the answers recorded…

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WhatsApp Payments Beta Testing Launched In India
By Moulik Jain   |   April 4, 2018   |    Marketing

From being one of the first, widely used mobile messenger app that allowed you to send unlimited messages for free (barring the cost of the…

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No Spamming with a Newsletter!
By Bhoomika   |   September 8, 2017   |    Marketing

As a brand that has sufficient online presence, the presence of enough email IDs of past, present, and potential in your database is assumed to…

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Reddit & Quora: For the curious minds
By Bhoomika   |   August 17, 2017   |    Marketing

Questions and answers have existed since humanity did. The curiosities, the reasons that generate curiosity, the reasons that satisfy it, all are the signs of…

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Decoding the Smartest Method of Marketing: The Cashback Scheme
By Bhoomika   |   August 4, 2017   |    Marketing

It's a dull Sunday. A notification pops up on the screen of your phone - Weekend Offer! Grab 100% Cashback on the X&Y Bill of…

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The Game of Marketing: Game of Thrones by HBO
By Bhoomika   |   July 18, 2017   |    Marketing

We are exactly in the middle of 2017 and the only thing that binds the entire universe together is the launch of season 7 of…

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Efficient use of Facebook and WhatsApp
By Bhoomika   |   July 11, 2017   |    Marketing

Social media and messaging apps have become such an automatic part of our lives that they seep into our normal routine blindly enough. Just like…

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