The Covid-19 pandemic has changed everything, right from workforces to business functionalities. The impact of the Covid-19 is visible on companies of all sizes. As…
Have you played with a jigsaw puzzle? If you did, then understanding brand architecture won’t be difficult for you. In that puzzle, you can’t get…
“How do I increase sales and retain existing customers? How do I get my audience to react to my brand the way I want them…
Suppose that you go for your monthly grocery shopping, on what basis do you put the products quickly in your basket? Do you just put…
Influencer Marketing Everyone would agree on the fact that we all have expectations with everything that we come across in our life even with the…
The world has come to a standstill. Even the city that never sleeps can’t get rid of tiredness and people on beds. The world is…
Social Media Marketing "Marketing is no longer about the stuff that you make, but about the stories, you tell." - Seth Godin, Best Selling American Author…
Your Brand is what other people say about you when you are not in the room. - Jeff Bezos Whenever we try to do something…
PACKAGING FOR MARKETING STRATEGY Packaging design - especially for products intended to be sold exclusively in a physical location: on a shelf in a store,…
As voice search assistants such as Google, Alexa, and Siri keep improving their performance in terms of the quality of answers, natural language processing, and…