Creative & Stratergy
VIP Bags introduced a 7-year warranty offer to commemorate their 7th anniversary, underscoring the evergreen and timeless quality of their products. The logo was enhanced with a bold design to reflect the bold choice of bags for their audience. We worked on the campaign logo to work best while appearing on flyers, hoardings, hand tags, and various other materials, infusing it with a more festive and celebratory vibe.
We orchestrated the highly successful 'Shubh Vivah' campaign during the pre-wedding season, recognizing the need for brides to have bags for transporting their belongings to their new homes. This campaign had a specific focus on Tier 1 and Tier 2 cities. The offer included a buy-one-get-one (BOGO) promotion, along with complimentary vanity cases for brides or free backpacks for the grooms. We created top-notch content and designed web banners to track the quantity of items sold through this campaign.
Within the luggage industry, VIP stands as the innovation leader for Indian Travellers, Carlton empowers forward-thinking visionaries, Skybags guarantees style on all journeys, and Aristocrat prioritizes quality and affordability. Our services encompassed creating marketing materials, posters, banners, flyers, A+ content, Amazon banners, brand manuals, ambassador decks, and more for these brands.
