Anand Rathi Case Study | 3minds Digital

Our Solution

The outcome was a transformed mobile app that redefined the way users interacted with financial services. The Double Diamond process and brand characters created an engaging and personalized experience, while thoughtful typography and UI elements made managing investments and wealth convenient and intuitive.

Conclusion

The results were impressive. User satisfaction soared, and the mobile app became a reliable partner in managing investments and wealth. This case study follows a journey from problem statement to transformative solution, highlighting the significance of a user-centric approach, typography, visual expression, brand characters, and user interface in delivering exceptional user experiences in the world of financial services.

Idea to impact: Our work

Social Media

Mumbai City FC

New brand identity for one of Asia's most successful football teams!

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UI/UX

Jockey

40% increase in sales! — Delivered a seamless UI/UX redesign for Jockey India’s digital experience.

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Social Media

Sony YAY

Engaged 4.4L+ users—designed vibrant campaigns that made Sony YAY! stand out in kids’ entertainment.

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Social Media

Zee5

Unlocked regional reach—built multi-language creatives for India-wide engagement on Zee5.

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Social Media

Apsara Ice Creams

Elevated Apsara’s brand experience with craveable, flavour-first design—turning every scroll into a sensory summer moment.

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Design and Development Technology Solutions

Kores India

Crafting a seamless online store for an iconic stationery brand.

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Social Media

Anchor

Repositioned a legacy toothpaste brand with fresh messaging and trend-led content—reviving trust and boosting relevance in a hyper-competitive oral care market.

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UI/UX Technology Solutions

Speedo

Designing a seamless swimwear
shopping experience

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Your brand

Your UX/UI

Your tech solutions

AI & Automation

Social Media Solutions

Search Engine Optimisation

Creative Solutions

Branding & Packaging

Performance Marketing

Anand Rathi

Empowering Wealth, Simplified Access!

Anand Rathi

Empowering Wealth, Simplified Access!

“We've developed an innovative application that revolutionizes Anand Rathi's financial services by providing a user-friendly and tailored approach to wealth management.”

Our Team

Head of Design

Account Manager

Project Lead UX

Project Lead UI

UX Designer

UI Designer

The Problem Statement

Our Strategy

Double Diamond UX Process

Typography & Visual Expression

Brand Characters

Iconography & UI Elements

Our Solution

Conclusion

Idea to impact: Our work