(Brand Identity)

Mumbai City FC

Sports Club

Rebranding for one of India's largest football clubs.

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Our Team

Mumbai City Football Club
Art Director
Chinmay Gandhi
Sr. Brand Designer
Amit Singhania

The Grand Reveal!

Actor and co-owner Ranbir Kapoor unveiled the redesigned identity of MCFC at an event hosted at the St. Regis, Mumbai.

The grand reveal!

Introducing the New Identity

Transforming the image of an established sports club, particularly one cherished by its fans, presents a formidable task. Our objective was to cultivate a fresh identity that not only garners fan approval but also preserves the essence of the original.

The new Identity

Visual Language

We crafted a comprehensive system of visual elements, principles, and guidelines tailored to the club and its core values. This encompassed aspects such as colour schemes, typography, imagery, and layout, all contributing to a unified and purposeful visual journey.

Typography & Colours

We introduced two new typefaces, Bakbak One and Gotham, for primary and secondary usage, while retaining the colour palette from before.


The updated identity provided an opportunity to create bespoke icons that blend with the new brand identity and visual language.


Visual Application

We applied the visual language in real-world scenarios, ensuring both aesthetic appeal and practical functionality to fulfil its intended purpose effectively.

Identity Reveal 3D Video

For the launch event, we crafted a 3D video that unveiled the new identity. This video guides viewers through the crucial factors and elements that inspired the creation of the MCFC logo.

Idea To Impact: Our Work


Times OOH

Times OOH is an established outdoor advertising brand since 2005. It has emerged as the leader in the Indian outdoor advertising industry.


Ultratech Cement

We crafted 100+ festive flyers and WhatsApp creatives for Ultratech, India's top Cement Brand, enhancing its partnerships and showcasing its commitment to quality and innovation.


Aarti industries

We produced 150+ creatives and brand videos for Aarti Industries Limited, showcasing their commitment to safety, green chemistry, and core values, with a focus on CSR initiatives.


VIP Industries

Founded in 1968, VIP Industries Ltd. is a global leader in luggage, backpacks, and handbags. VIP dominates India's organized luggage market and exports products to 45+ countries worldwide.


Asmita Realty

We've concentrated on designing a cutting-edge, user-centric website, establishing a new benchmark for the Asmita Realty experience with effortless browsing, improved property exploration, and tailored preferences.


Mumbai City FC

We redesigned the crest for one of Asia's most successful football teams, which was unveiled by Bollywood superstar Ranbir Kapoor.


Sony YAY

We've boosted festival awareness and engagement through targeted social media campaigns, exclusive offers, and influencer collaborations. Direct social media communication that enhanced customer satisfaction.



We've crafted an innovative platform that redefines Assurekit's role in the insurance technology arena with a user-friendly experience to streamline operations and boost user engagement.


Spartan Poker

Content for homepage: We've focused on crafting a sleek, mobile-first approach website, setting a new standard for elite poker experiences with intuitive navigation, enhanced gameplay, and personalized customization.


Money Rabbit

Money Rabbit is one of the top leading mobile applications which focuses to improve the Credit history of under privileged segment like Direct Sales Agents, Domestic Help, Students, etc, who doesn’t hold a strong savings account, still can avail the credit benefits without any collaterals.



3MD helped design about 95% of everything you see on Zee5, one of the most watched OTT platforms in India.



Mumbai City FC Partnership: Transforming Brand Identity and Association. We embarked on a thrilling journey with MCFC, beginning with their Association/Sponsorship deck and extending to a complete brand identity overhaul. Our passionate team, led by our founder, eagerly embraced this opportunity, bringing forth a remarkable partnership with Mumbai City Football Club.



A successful, long-term collaboration between 3MD and Xiaomi, resulting in the creation of 5000+ themes in just 12 months. With growing demand for personalized themes, a challenge arose: to create high-quality, creative, and unique themes to meet user expectations.


Reliance JIO

For Reliance Jio's innovative product, Jio Gate, we were tasked with creating a presentation/publication that not only highlighted the product's benefits but also presented data in an easily understandable and visually appealing manner. Beyond crafting a typical presentation, our challenge was to simplify complex data points. We leveraged Jio's brand language and philosophy to deliver an aesthetic deck that not only piqued curiosity but also effectively showcased intricate details, ensuring a compelling and informative final outcome.



CNBC collaborated with 3 Minds Digital to craft a series of novel publications, totaling nearly 300 novels annually. The cover design featured here is the first in the series, meticulously illustrated to align with the book's core concept. Each chapter showcased a unique character, hand-drawn and subsequently digitized, set against a vibrant color palette and a contrasting dark background to enhance visual impact.



We were responsible for the UI/UX design and development for Vega Auto Accessories Pvt. Ltd, a pioneering helmet manufacturer headquartered in Belgaum, India. Established in 1982 as the flagship entity of the Vega Group of Companies and led by the Chandak family, Vega has risen to prominence as a top helmet manufacturer in India. Our work encompassed UI/UX design and development, ensuring a seamless and user-friendly digital experience for their brand.


Assurekit Insurance

Assurekit Transformation: Our client's cloud-based insurance platform received a user-centric revamp, enhancing customer engagement and boosting conversions. The redesign showcases our expertise in optimizing user experiences for increased brand visibility and success.


Tru Falafel

True Falafel: Fusing Authentic Middle Eastern Flavors with Indian Palates. Our approach centered on maintaining brand authenticity, utilizing Tru Falafel's established color scheme and design language. This visual transformation enhanced the Middle Eastern culinary experience for Indian food enthusiasts.