The festival of lights fills our lives with warmth, joy, and hope. #Diwali2022 is more special than ever since the last two years with the pandemic have been particularly difficult for the world and we are now finally getting together to enjoy Diwali!
However, brand enthusiasts like us were anticipating the much-awaited Diwali campaigns! Creative brains are the ones that bring about change, and quirky ideas can have an impact on creative endeavors.
Here are the best campaigns that created a Dhamaka in the digital world:
- Redefining Celebration | Sabhyata
With its Diwali campaign, Sabhyata hopes to change people’s perceptions of working women in society.While highlighting the fact that they have their own identity apart from being someone’s wife, mother, daughter, etc. The story stands in solidarity with all the ambitious women who want to embrace parenthood. With this provocative advertisement, the brand hopes to rethink the meaning of festivities and promote equality.
- Reliance Digital | #DilSeBaatein
This campaign manages to be endearing, moving, and nostalgic all at once. Making a tiny effort for loved ones will go a long way in overcoming any communication or generational gaps between them, the brand conveys through the moving commercial film. We share a special bond with our grandparents and the commercial showcases it in a heartwarming way through the ad film, showing the grandparents learning technology and a new language for their grandchild.
- Coca-Cola | #MilkeHiBanegiDiwali
Coke bottles that only open when the giver and recipient are in the same room as each other is Coca-Cola’s approach to encouraging families and friends to get together and celebrate Diwali in person this year. The company is encouraging and enabling individuals to connect over a cool Coca-Cola bottle by utilizing Bluetooth technology. Straight, simple and close to our heart!
- Thodi Si Jagah Bana Lo, HP
This campaign is getting loved by the people for multiple reasons.
By telling the story of Paresh Chitrakar, an artist with tremendous talent but no outlet for it, it speaks to the hardship of local artists.
The brand video shows us how to support and accommodate these craftsmen this Diwali, both physically and emotionally. 75 HP World Stores spread across 15 cities are making space for regional craftspeople like Paresh to promote the cause.
The festive season opens the door for pleasant, uplifting campaigns from brands trying to connect with people. The thematic elements of empathy, kindness, and embracing life’s positives run across all the campaigns in this year’s roundup. Let us know which #Diwali2022 campaign was your favorite?