What If Going Viral Now Means Going Artificial?

If you’ve been anywhere near social media lately, you’ve probably noticed something weird happening. What used to be viral is now… kind of engineered. I mean, social media virality isn’t just about shooting from the hip anymore. Now, it’s about playing with AI and creating content that feels creative and almost too perfect. From stunning animations to miniature worlds and action figures, the way we go viral is changing…..and honestly, it’s kind of exciting.

Trends Taking Over Your Feed (And Our Brain)

The Ghibli portrait trend

At this point, I’m pretty sure you’ve seen it all over your feed. That adorable, magical AI filter that turns your selfie into a whimsical, Ghibli-inspired portrait. People seemed to love it…a little too much! Celebrities, influencers, and even brands were jumping on the bandwagon, creating their own Ghibli-style avatars to show off. What started as a fun personal trend quickly became something that brands saw as a chance to stand out on social media.

Brands started using a Ghibli-inspired filter to create campaigns around their product, making it feel both unique and personal. Sure, it was trendy, but it was also a clever way to build engagement and create something shareable. This is where a social media marketing agency really came into the picture. Many experienced social media marketing agencies helped brands create custom content that was in tune with the trend, but it still felt authentic to their brand’s tonality and personality.

The Stampverse

I’m sure you remember those old-school stamp designs with their vintage feel? To sum it up, that was the essence of the Stampverse trend. Brands started using AI to create visuals that look like stamps, sometimes with logos or products incorporated in the design. It was kind of nostalgic, but in a modern, futuristic way. 

For Indian brands, this trend was all about mixing nostalgia with innovation. It worked perfectly for local businesses looking to add a personal touch to their branding…..something that stands out while still evoking a sense of familiarity. It was fun, quirky, and it definitely caught people’s attention.

Miniature Videos

If you haven’t seen miniature videos taking over your feed, where have you been? From tiny kitchens to miniature versions of everyday objects, these videos are oddly satisfying. Why? Because they make you stop and stare, even if it’s just a tiny toy car racing around or a tiny chef cooking a whole meal.

These videos have become a really popular content format. Social media marketing services have jumped on this bandwagon, using miniature setups to show off products in a totally new light. Every brand is now thinking about how they could apply this: what if their product could be part of a playful, tiny world? It might seem random, but this kind of content sticks in people’s minds….and well,, that’s the power of viral content.

Action Figure Aesthetic

When we talk about social media trends and AI, here’s where things get really interesting. Action figures have made a comeback, but not in the toy stores…..on social media. The action figure aesthetic has become a trend where brands create photos or videos of their products styled as action figures or collectable items. It’s a fun, nostalgic way to present products, and it’s surprisingly effective.

For brands, it’s all about tapping into that sense of nostalgia and making your products look like something worth collecting.

What Does This Shift Mean For Social Media Marketing?

So, what’s all this AI-driven, trend-based content got to do with social media marketing? Well, it’s shaping the way brands interact with their audience. Social media is no longer just about posting an image and hoping for likes. Today, it’s about creating shareable, attention-grabbing content that plays into the AI-powered trends taking over your feed.

The digital landscape here is massive and diverse, with people from all walks of life browsing, liking, sharing, and engaging with content. These trends, whether it’s the Ghibli portraits or miniature videos, are helping brands build emotional connections with their audience. If done right, they’re an opportunity to create content that feels both fresh and personal.

But here’s the thing…..these trends don’t work for every business. It’s important to pick and choose what fits your brand’s voice. 

Sometimes, brands jump on trends just for the sake of it, and it ends up feeling forced. It’s tempting, but not every viral moment is right for your brand. You want to make sure whatever trend you tap into feels natural and authentic to what your brand is about.

The key here is to stay true to your brand’s identity. If you’re using trends to jump on the bandwagon, make sure you’re doing it strategically. A good Social media marketing agency helps you adapt them in a way that feels right for your business. That’s the secret to making your brand stand out while still being relevant.

And that’s where we come in. If you’re wondering how to leverage these trends for your brand, we’re here to help. As one of the best social media marketing agencies, we specialise in creating social media strategies that mix creativity with performance. We’re not just about jumping on trends….we’re about making them work for you. Let’s create something that gets people talking, liking, and sharing.

Visit our website and get ready to make your brand go viral….but the smart way!