The Game of Marketing: Game of Thrones by HBO

We are exactly in the middle of 2017 and the only thing that binds the entire universe together is the launch of season 7 of the epic series “Game of Thrones” based on the book series by George R. R. Martin.

When it is about marketing, HBO and Game of Thrones have to go big. Apart from having an extremely prominent presence on all the platforms, they make sure they level up their game every year. The television network is bang on point by focusing on content and subscription. A never-seen-before concept, bigger fan following, a better incentive to market, higher the number of subscribers.

If we strictly talk about their marketing schedule, what they did before, doesn’t make us forget what they did before. This is the reason we bring to you, a compilation of various strategies of visual content that they used to market the epic show.

Bring down the king

Bring down the king

To kill the White Walkers

In case of white walkers

Why not put a dragon in the newspaper?

got dragon nyt

Let the White take the walk!

White Walker in London

A food truck too?

Food Truck

The HBO Building

guerilla marketing

Days or characters?


The Comic-Con

outdoor marketing

Help your favorite character escape!

help your character

GoT Playlist on Spotify

GOT on spotify

GoT Uber Rides

GOT uber rides

Because Torrents must die


In a nutshell – if you have a great story, market it well! HBO has not left any stone unturned to go all out to promote each season of Game of Thrones and their marketing tactics definitely haven’t gone unnoticed. Combining characters from the series with quirky marketing strategies and strategic placement has led them to become a case study.

The result – a cult-like following of the show!

Did we miss anything, leave us a message in the comments section!

Source: Google Images


Written By:


A marketing enthusiast, media graduate who aspires to bring a demanding revolution for independent media, cinema, and music, someday. "I don't wish to get my own writings/stories out until I promote the unknown gold in the field of content" says Bhoomika.

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