Tata Salt IQL Case Study

IQL - India Quizzing League is a quiz app for the Jio store, sponsored by TATA Salt. We were approached by TATA Salt to create a brand identity that would resonate with kids and at the same time have the possibility of scaling across multiple quizzes over a period of time. The quiz managed to achieve 10 lakh + impressions across 2 weeks and was attempted 6 Lakh + times!