Retired Not Out Case Study

Retired Not Out gives them access to try new things in their post-retirement phase. The brand logo symbolises this through use of a ‘comma.’ The brand colour orange represents enthusiasm, creativity and happiness. To work on the portal, we had to understand how senior citizens consume information and their user behaviour towards using websites. This led to interesting insights like font size, placement of the CTA buttons, how they are likely to navigate a website, etc.