Xiaomi is currently the world's fourth-largest smartphone brand establishing the largest consumer
IoT platform globally. The distinct Xiaomi MIUI themes are a reflection of individuality to the
users. The theme acts as a statement for the user revolving around their life as if they would wear
an outfit or make a hairstyle. It has become a part of their everyday life and hence the usage, as
well as popularity, has grown tremendously. With the increasing demand for the offbeat personalised
themes, a CHALLENGE of creating unique, creative and high-quality themes that would satisfy the
users came forward. This led to a long term collaboration between 3MD and Xiaomi to produce
top-notch themes for the users. The challenge proposed demanded fully functional, creative,
aesthetic themes in both high quality and quantity.
The final Outcome: 3MD successfully delivered 5000+ themes in a span of 12 months with excellent quality maintaining our position in the “top themes” category throughout months.