We explored various combinations of folds and proceeded with an option that worked well with our product requirements. Up fold was taken forward, to enhance the look and feel of the catalog. Pictures play an important role while presenting a brand. For building an instant connect with kids, the core approach chosen was to make use of imagery of kids in action. Kids possess an inclination towards bright shades and therefore, each sub-brand was defined with its individual color palette.
The phrase “That was fun” used on the cover expresses a kids’ excitement after playing and still wanting to play more. The catalog also seems to say - Hey, Last year was fun... Are you already not excited about the coming year?!