Klassroom Case Study
Klassroom solves this problem and connects students to tutors and coaching classes. The logo consists of the two most universal components in the field of education, a shield and a fountain pen. The shield communicates stability, protection, longevity and confidence while the fountain pen is a symbol of literacy and legacy. They both provide a broad communicative reach.
Services
- Brand Identity
- Packaging Design
- Brand Strategy
Along with the primary logo, extensions in the form of Maths, Science, JEE and Commerce were also created. This is a dynamic identity and the same form of the core logo has been incorporated in the extensions as well. In this way, each stream has its own unique identity and colour associated with it.
We also developed a colossal icon set for Klassroom. Icons are compact and fast to recognize. It is of utmost importance for every brand to have an icon set uniquely associated with it. For Klassroom, the shield was an element people would recognise the brand width, and hence the same was taken into consideration while designing its icons. All the icons below were first tested for recognizability and memorability . Just like the logo, even icons are ownable elements for Klassroom.
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