Birbal, Tenali and Investment Sutras’ is our yet another fruitful collaboration with CNBC. The client requirement was to reflect the essence of investments through Birbal Tenali stories. We identified that the visual appeal would be heavily driven through the use of vibrant colors and an illustrative style. To live up to the expectations of a reader who is intrigued by the cover, we made sure than a fun illustrative take on both the characters was consistently maintained. This fun and vibrant design definitely made its mark in catching consumer's attention once it went on shelves!