{"id":78,"date":"2017-06-28T07:09:42","date_gmt":"2017-06-28T01:39:42","guid":{"rendered":"https:\/\/www.3mindsdigital.com\/blog\/?p=78"},"modified":"2020-06-30T13:00:51","modified_gmt":"2020-06-30T07:30:51","slug":"reasons-for-photos-in-social-media","status":"publish","type":"post","link":"https:\/\/www.3mindsdigital.com\/blog\/reasons-for-photos-in-social-media\/","title":{"rendered":"Best Friends: Photography & Social Media"},"content":{"rendered":"

Photographs speak louder than words! It takes a while to read 30 words in a Facebook post but just two seconds to see a picture! Processing the information becomes easier with photographs and other visual imagery. It wouldn’t be wrong to realize it aids in faster decision making.<\/p>\n

Think\u00a0<\/span>of it from the point of view of a customer, if an image connects emotionally to them, they\u00a0<\/span>will definitely ponder over it. In this fast-paced networking world, <\/span>product photography is one of the most powerful ways to get leads in your\u00a0<\/span>business through online extension and social media. Your customers can\u2019t <\/span>touch or feel the products but, an appealing picture can do wonders to them.<\/span><\/p>\n

Here\u00a0<\/span>are a few reasons why:<\/span><\/h2>\n

1.\u00a0<\/span>Breaking the text monotony<\/span><\/h3>\n

There\u00a0<\/span>are very few readers left on this planet and reading a text about a marketing message and that is the last thing one would want to read. <\/span>There’s no\u00a0<\/span>argument over the fact that an image can convince in a better manner. (We’ll\u00a0<\/span>talk about choosing the right type of images in the next blog.)<\/span><\/p>\n

2. The brand<\/span>\u00a0image on point<\/span><\/h3>\n

Photographs\u00a0<\/span>are the best instrument to convey your brand image. The equation these two\u00a0<\/span>shares is a really committed one. For e.g., if you sell something youth-based, you cannot <\/span>promote it through a happy family picture, however good the image is.<\/span><\/p>\n

3.\u00a0<\/span>Storytelling<\/span><\/h3>\n

Yes, a\u00a0<\/span>picture is worth a thousand words but, you have to make sure the picture makes\u00a0<\/span>a gripping story. You won’t even realize and the right narrative through a\u00a0<\/span>photograph becomes the essence of your campaign.<\/span><\/p>\n

Here is an example from our latest Facebook campaign for our client Klassroom Edutech<\/a><\/strong> which connects students to quality coaching classes.<\/span><\/p>\n

\"pic<\/p>\n

In this image, the child\u2019s image along with his teacher is edited with a strategic drawing of a scholar\u2019s cap and calculator emphasizing the dream to become a Chartered Accountant.<\/span><\/p>\n

\"pic<\/p>\n

Similarly, the second image is evident in the fact of a knowledge enriching conversation between the student and her teacher. The drawings of an engineer\u2019s helmet and machine gears add to the urge of a prominent career ahead.<\/span><\/p>\n

All you need to do is, keep finding ways to showcase not just your product but, also services through pictures. Social media<\/a><\/strong> is a great platform to spread the images related to your brand\u2019s concept, services, and products. Make sure to create a visually appealing piece of content that grabs the attention. What does it take to create it? Just a little curation along with photography basics of focus, color, and composition on a point will do the trick.\u00a0<\/span><\/p>\n

Image Source: Google Images<\/p>\n","protected":false},"excerpt":{"rendered":"

Photographs speak louder than words! It takes a while to read 30 words in a Facebook post but just two seconds to see a picture! Processing the information becomes easier with photographs and other visual imagery. It wouldn’t be wrong to realize it aids in faster decision making. Think\u00a0of it from the point of view […]<\/p>\n","protected":false},"author":2,"featured_media":79,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[20],"tags":[25,26,10],"yoast_head":"\nPhotography for Social Media | 3MindsDigital Blog<\/title>\n<meta name=\"description\" content=\"We have only 2 seconds to communicate with consumers while they are on social media. 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