{"id":496,"date":"2018-04-16T15:25:51","date_gmt":"2018-04-16T09:55:51","guid":{"rendered":"https:\/\/www.3mindsdigital.com\/blog\/?p=496"},"modified":"2020-06-30T13:26:41","modified_gmt":"2020-06-30T07:56:41","slug":"3d-posts-for-the-win","status":"publish","type":"post","link":"https:\/\/www.3mindsdigital.com\/blog\/3d-posts-for-the-win\/","title":{"rendered":"3D Posts FTW!"},"content":{"rendered":"<h2><span style=\"font-size: 12pt; font-family: 'comic sans ms', sans-serif;\">It\u2019s new, it\u2019s fascinating! <\/span><\/h2>\n<h2><span style=\"font-size: 12pt; font-family: 'comic sans ms', sans-serif;\">It\u2019s a breakthrough in the world of <strong><a href=\"https:\/\/www.3mindsdigital.com\">Digital Marketing<\/a><\/strong>. The launch of the Facebook 3D posts has opened up a whole new avenue for a more interesting and effective display of products.<\/span><\/h2>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino, serif;\">What do you do when you want to buy a product but don\u2019t trust online shopping? You cant see the entirety of the product, and so you haul yourself halfway across town, through different stores, just to examine different products from different brands, to compare and make your choice. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino, serif;\">Or, as a company, have you ever thought that pictures just can\u2019t do justice to your product?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino, serif;\">This wonderful feature lets you upload a 3D object, that you can interact with, by dragging it around in the direction you want to view it in. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino, serif;\">For an instance, look at this amazing post by Synth Studios. We love the detailing.<\/span><\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fsyntystudios%2Fposts%2F2012883175646015&amp;width=500\" width=\"500\" height=\"690\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino, serif;\"><span style=\"font-weight: 400;\"><br \/>\nIn our previous blog, we had covered Why <\/span><strong><a href=\"https:\/\/www.3mindsdigital.com\/blog\/social-media-marketing-upcoming\/\">Social Media Marketing was upcoming<\/a><\/strong><span style=\"font-weight: 400;\">, and all the incredible benefits one can reap with a good marketing strategy. <\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino, serif;\">This development can be used to bump your plan up by a considerable amount if you are a product based company. You can now floor your customers with a 360-degree view of your product. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino, serif;\">This would work exceptionally well with the architecture and interior companies to explain their design and the transformation of spaces. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino, serif;\">Have a look at how Wayfair has integrated 3D posts into their <strong><a href=\"https:\/\/www.3mindsdigital.com\/digital-marketing\/social-media-marketing\">Social Media Marketing<\/a><\/strong>.<\/span><\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fwayfair%2Fposts%2F1822787004410127&amp;width=500\" width=\"500\" height=\"703\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino, serif;\">Service-based companies too have found ways of using this update to add an element of fun to their Facebook page. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino, serif;\">For example, look at this post by Idea.<\/span><\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2FIdea%2Fposts%2F10156574558774245&amp;width=500\" width=\"500\" height=\"646\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino, serif;\">Clash Royale, a game played by millions of people worldwide, is appreciated for its fascinating characters, tiny 3D soldiers with different powers, who march into war to save your towers. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino, serif;\">The launch of their latest character on Facebook was a huge success. They even cleverly placed a (not so hidden) message on the 3D model of the Magic Archer.<\/span><\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2FClashRoyale%2Fposts%2F1883737145031242&amp;width=500\" width=\"500\" height=\"646\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino, serif;\">Things can only go uphill from here, and we are excited to see how this transforms the requirements of 3D posts in Social Media Marketing.<\/span><\/p>\n<h2><span style=\"font-size: 14pt; font-family: 'book antiqua', palatino, serif;\"><b>So, how do these Facebook 3D Posts work?<\/b><\/span><\/h2>\n<p><span style=\"font-family: 'book antiqua', palatino, serif;\"><span style=\"font-weight: 400;\">Support for the industry-standard <\/span><span style=\"font-weight: 400;\">glTF 2.0<\/span><span style=\"font-weight: 400;\"> format was rolled out on the 20th of February 2018, to enable the artists and creators on Facebook to share high-quality 3D Posts. This compliance supports the addition of realistic textures, lighting, and various types of rendering techniques like metallic, wooden, shiny, coarse, and any other type of texture one want to lend to their artwork.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino, serif;\">Artists who use 3D authoring software, can now directly drag and drop the corresponding 3D Files to Facebook and instantly create a new 3D Post.<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino, serif;\"><span style=\"font-weight: 400;\">Others can use Sony\u2019s <\/span><span style=\"font-weight: 400;\">3D Creator<\/span><span style=\"font-weight: 400;\"> app on the Xperia XZ1 to create their posts. <\/span><\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino, serif;\"><span style=\"font-weight: 400;\">On the web, the <\/span><span style=\"font-weight: 400;\">Oculus Medium<\/span><span style=\"font-weight: 400;\"> web gallery can be used to share objects directly. <\/span><\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino, serif;\"><span style=\"font-weight: 400;\">The 3D modeling software, <\/span><span style=\"font-weight: 400;\">Modo<\/span><span style=\"font-weight: 400;\">, has added the ability to conveniently generate files for Facebook, with support coming to more 3D programs soon.<\/span><\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino, serif;\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-500 size-full\" src=\"https:\/\/www.3mindsdigital.com\/blog\/wp-content\/uploads\/2018\/04\/loei-thailand-may-10-2017-hand-holding-samsung-s8-with-mobile-application-for-facebook-on-the-screen_1232-4912.jpg\" alt=\"3D Posts on Facebook\" width=\"626\" height=\"417\" srcset=\"https:\/\/www.3mindsdigital.com\/blog\/wp-content\/uploads\/2018\/04\/loei-thailand-may-10-2017-hand-holding-samsung-s8-with-mobile-application-for-facebook-on-the-screen_1232-4912.jpg 626w, https:\/\/www.3mindsdigital.com\/blog\/wp-content\/uploads\/2018\/04\/loei-thailand-may-10-2017-hand-holding-samsung-s8-with-mobile-application-for-facebook-on-the-screen_1232-4912-300x200.jpg 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino, serif;\">While artists are having a ball, being finally able to display their 3D artwork, marketeers have sharpened their skills to keep up with their competition in their neverending attempt to one-up their competitors. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino, serif;\">We, for one, would love to try our hand at this.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino, serif;\">If you have created a 3D post, we would be really happy to see it. Send us the link to your post on hr.3mindsdigital.com and we would love to feature them on our blog. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s new, it\u2019s fascinating! It\u2019s a breakthrough in the world of Digital Marketing. The launch of the Facebook 3D posts has opened up a whole new avenue for a more interesting and effective display of products. What do you do when you want to buy a product but don\u2019t trust online shopping? You cant see [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":505,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[20],"tags":[64,8],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Rolls Out Support for 3D Posts on News Feed<\/title>\n<meta name=\"description\" content=\"A new 3D feature that could change the way companies incorporate Social Media Marketing in their plan, to better advertise their products. Will this interesting new feature on Facebook change the course of Social Media Marketing, or will facebook 3d post just fizzle out of existence?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.3mindsdigital.com\/blog\/3d-posts-for-the-win\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Rolls Out Support for 3D Posts on News Feed\" \/>\n<meta property=\"og:description\" content=\"A new 3D feature that could change the way companies incorporate Social Media Marketing in their plan, to better advertise their products. 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