Social Media promotion<\/a><\/strong> plan would be to identify the platforms that work best for you. Each platform has its own qualities that you can use to your advantage.<\/p>\n3. Use Targeted Ads<\/strong><\/span>
\nIdentify your audience. Create Facebook Ads or boost existing posts to a targeted audience. Introduce them to the existence of your event and interest them enough to make them want to attend it.<\/p>\n4. Promote Your Social Media Offline<\/strong><\/span>
\nFor businesses trying to reach an audience that rarely uses Social Media, it is important to guide them to your Social Media handles with the help of some offline marketing – fliers, hoardings, and\/or any other methods that are effective and fit into your budget.<\/p>\n5. Host Campaigns<\/strong><\/span>
\nCampaigns are an amazing tactic to get people to participate on your Social Media pages. Organizing fun and interactive contest with a prize such as discount vouchers or free tickets is the best way to do this.<\/p>\nDURING<\/strong><\/p>\n![\"live](\"https:\/\/www.3mindsdigital.com\/blog\/wp-content\/uploads\/2018\/03\/219079-P1BBTS-579-300x300.jpg\")
<\/p>\n
1. Keep The Live Updates Flowing<\/strong><\/span>
\nLive updates in the form of posts at regular intervals or live Instagram stories work really well to keep the attendees informed about the highlights of the event.<\/p>\n2. On-site Promotions<\/strong><\/span>
\nKeep small but entertaining events on-site. This will surely create FOMO for all the non-attendees, who will try to make it for the event the next time it happens (if it is a recurring event). You could incentivize participation with freebies and vouchers.<\/p>\n![\"doubts](\"https:\/\/www.3mindsdigital.com\/blog\/wp-content\/uploads\/2018\/03\/Business4-149x300.jpg\")
3. Address Attendees\u2019 Doubts and Concerns<\/strong>
\nMaintain a high standard of engagement throughout the event. Keep a track of all the attendees\u2019 posts regarding the event (by tracking the posts with the official hashtag). Try to reply to all the concerns or questions your attendees might have.<\/p>\n4. Display Social Media Posts At Venue<\/strong><\/span>
\nAn incentive to get more social media coverage on the pages of the attendees is to display their posts at random on a screen at the venue.<\/p>\nAFTER<\/strong><\/p>\n1. Post-Event Narrative<\/strong><\/span>
\nOrganize your attendees\u2019 favorite moments in a chronological order to narrate the event through the eyes of the audience. Post this as a video or a series of posts on your social media handles.<\/p>\n![\"testimonials\"](\"https:\/\/www.3mindsdigital.com\/blog\/wp-content\/uploads\/2018\/03\/testimonial-01-300x300.png\")
<\/p>\n
2. Testimonials<\/strong><\/span>
\nAsk your attendees to rate your event. Ask them what they loved the most about your event, or about their overall experience. Post these on your event\u2019s Social Media handles.<\/p>\n3. Post-On-Site Pictures<\/strong><\/span>
\nPost a lot of pictures of the event, clicked by professional photographers. Try to post candids of the attendees enjoying the event. Post pictures of anything and everything interesting that took place.<\/p>\nTo determine the success of your Social Media Marketing<\/a><\/strong> efforts, analyze the amount of engagement your pages received, the number of mentions on your attendees\u2019 profiles, and the impact that was created on the non-attendees. Social Media Marketing may seem really tough at first, but with experience and several attempts, your skill and intuition will sharpen.<\/p>\nStay tuned to know how we handled \u2018DURING\u2019 of the Fintegrate Zone 2018 and made it to the top 10 trending board on Twitter, India.<\/p>\n","protected":false},"excerpt":{"rendered":"
An intrinsic part of how people experience an event is via Social Media. This means digital marketers have new opportunities to get more out of events with an elaborate strategy and the right tools – on the right platforms. It is not enough anymore to just advertise for the event before it occurs and then […]<\/p>\n","protected":false},"author":1,"featured_media":446,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[20],"tags":[65,61],"yoast_head":"\n
An Effective Way To Handle An Event's Social Media<\/title>\n<meta name=\"description\" content=\"Getting people to attend an event is more than just making them click the 'Join' button on Facebook. Engage your audience before, during and after the event for a comprehensive Social Media Marketing strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.3mindsdigital.com\/blog\/handle-events-social-media-like-boss\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An Effective Way To Handle An Event's Social Media\" \/>\n<meta property=\"og:description\" content=\"Getting people to attend an event is more than just making them click the 'Join' button on Facebook. Engage your audience before, during and after the event for a comprehensive Social Media Marketing strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.3mindsdigital.com\/blog\/handle-events-social-media-like-boss\/\" \/>\n<meta property=\"og:site_name\" content=\"3 Minds Digital\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-12T13:10:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-30T07:57:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.3mindsdigital.com\/blog\/wp-content\/uploads\/2018\/03\/cover-01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1765\" \/>\n\t<meta property=\"og:image:height\" content=\"1042\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"3Minds Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"3Minds Digital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.3mindsdigital.com\/blog\/handle-events-social-media-like-boss\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.3mindsdigital.com\/blog\/handle-events-social-media-like-boss\/\"},\"author\":{\"name\":\"3Minds Digital\",\"@id\":\"https:\/\/www.3mindsdigital.com\/blog\/#\/schema\/person\/3304d7faf7a1b14a9025af07aed0204b\"},\"headline\":\"How To Handle An Event’s Social Media Like A Boss\",\"datePublished\":\"2018-03-12T13:10:03+00:00\",\"dateModified\":\"2020-06-30T07:57:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.3mindsdigital.com\/blog\/handle-events-social-media-like-boss\/\"},\"wordCount\":673,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.3mindsdigital.com\/blog\/#organization\"},\"keywords\":[\"Event's Social Media\",\"How To Handle An Event's Social Media Like A Boss\"],\"articleSection\":[\"Social Media\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.3mindsdigital.com\/blog\/handle-events-social-media-like-boss\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.3mindsdigital.com\/blog\/handle-events-social-media-like-boss\/\",\"url\":\"https:\/\/www.3mindsdigital.com\/blog\/handle-events-social-media-like-boss\/\",\"name\":\"An Effective Way To Handle An Event's Social Media\",\"isPartOf\":{\"@id\":\"https:\/\/www.3mindsdigital.com\/blog\/#website\"},\"datePublished\":\"2018-03-12T13:10:03+00:00\",\"dateModified\":\"2020-06-30T07:57:19+00:00\",\"description\":\"Getting people to attend an event is more than just making them click the 'Join' button on Facebook. 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![\"hashtag\"](\"https:\/\/www.3mindsdigital.com\/blog\/wp-content\/uploads\/2018\/03\/hashtag-01-300x300.png\")
<\/p>\n![\"fool](\"https:\/\/www.3mindsdigital.com\/blog\/wp-content\/uploads\/2018\/03\/694-300x300.jpg\")
2. A Fool-Proof Promotion Plan<\/strong>