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<\/figure>\n\n\n\nGauge through the key results of the research!<\/strong><\/h3>\n\n\n\n- In 65% of digital marketing firms, no employees were dismissed from their posts. Nearly 25% of participants said that they or their colleagues were dismissed from their position due to the Covid-19 pandemic.<\/li>
- 67% of all confirmed they started working from home.<\/li>
- 65% of organizations switched to diverting SEO budgets to PPC.<\/li>
- 48% of businesses record a downturn in getting essential customers for the last several months, while 12% confirmed they loved the surge in new ones.<\/li>
- 45% of survey participants accepted their salaries were deducted, while 10% of authorities plan to put such plans into impact.<\/li>
- 30% observed a decrease in traffic, while 27% experienced the opposite.<\/li>
- Anti-crisis plans were developed and deployed in 20% of companies.<\/li><\/ul>\n\n\n\n
The Changes in the Digital Marketing Industry Lead by the Covid-19 pandemic<\/strong><\/h2>\n\n\n\n- SEO Budget Redistribution<\/strong><\/li><\/ul>\n\n\n\n
To prevent huge loss in online sales, 63% of survey participants accepted that their Search Engine Optimization (SEO) budget was redistributed. Therefore, contextual advertising gained maximum attention.<\/p>\n\n\n\n
It proves that businesses rethink both their long and short-term objectives. This sudden shift to long-term goals shows that companies are striving to reduce the impact of quarantine on their key performance indicators.<\/p>\n\n\n\n
- Remote Culture<\/strong><\/li><\/ul>\n\n\n\n
Now, as this blog gets formulated, most people are working from home. However, it didn’t take much effort for most companies to shift and adjust their business remotely and align the internal process quickly. This approach has helped leading organizations to continue serving their customers while staying safe at home.<\/p>\n\n\n\n
Therefore, 65% of participants confirmed they enjoy working from home, while 6% of senior marketing managers continue working in offices. Additionally, a few organizations give their employees options to choose between work from home or office.<\/p>\n\n\n\n
- Change in Customer Behaviour<\/strong><\/li><\/ul>\n\n\n\n
50% of survey participants said that they couldn\u2019t manage to keep any of their customers happy. The numbers were discouraging and led most businesses to focus on enhancing their products and services, therefore, doing the best to retain a loyal customer base.<\/p>\n\n\n\n
Meanwhile, 15% of survey participants confirmed they were lucky enough to get a few customers during the quarantine phase.<\/p>\n\n\n\n
- Fluctuation in Sales<\/strong><\/li><\/ul>\n\n\n\n
An unexpected drop in sales was observed by 27% of participants, while 30% recorded a dramatic high in sales.<\/p>\n\n\n\n
There is a huge fluctuation in sales as the effect of the pandemic was different depending on business nature. 20% of respondents claimed an uplift in sales.<\/p>\n\n\n\n
Besides digital marketing companies, nearly 15% of content creation agencies<\/strong> didn\u2019t observe any big change in sales, thus no news is good news. Well, this is not new because most entrepreneurs are narrating the same story these days.<\/p>\n\n\n\nApart from these impacts of the pandemic on digital marketing, there\u2019s a bright positive side, which goes like this.<\/p>\n\n\n\n
- A well-defined approach<\/strong><\/li><\/ul>\n\n\n\n
The Changes in the Digital Marketing Industry Lead by the Covid-19 pandemic<\/strong><\/h2>\n\n\n\n- SEO Budget Redistribution<\/strong><\/li><\/ul>\n\n\n\n
To prevent huge loss in online sales, 63% of survey participants accepted that their Search Engine Optimization (SEO) budget was redistributed. Therefore, contextual advertising gained maximum attention.<\/p>\n\n\n\n
It proves that businesses rethink both their long and short-term objectives. This sudden shift to long-term goals shows that companies are striving to reduce the impact of quarantine on their key performance indicators.<\/p>\n\n\n\n
- Remote Culture<\/strong><\/li><\/ul>\n\n\n\n
Now, as this blog gets formulated, most people are working from home. However, it didn’t take much effort for most companies to shift and adjust their business remotely and align the internal process quickly. This approach has helped leading organizations to continue serving their customers while staying safe at home.<\/p>\n\n\n\n
Therefore, 65% of participants confirmed they enjoy working from home, while 6% of senior marketing managers continue working in offices. Additionally, a few organizations give their employees options to choose between work from home or office.<\/p>\n\n\n\n
- Change in Customer Behaviour<\/strong><\/li><\/ul>\n\n\n\n
50% of survey participants said that they couldn\u2019t manage to keep any of their customers happy. The numbers were discouraging and led most businesses to focus on enhancing their products and services, therefore, doing the best to retain a loyal customer base.<\/p>\n\n\n\n
Meanwhile, 15% of survey participants confirmed they were lucky enough to get a few customers during the quarantine phase.<\/p>\n\n\n\n
- Fluctuation in Sales<\/strong><\/li><\/ul>\n\n\n\n
An unexpected drop in sales was observed by 27% of participants, while 30% recorded a dramatic high in sales.<\/p>\n\n\n\n
There is a huge fluctuation in sales as the effect of the pandemic was different depending on business nature. 20% of respondents claimed an uplift in sales.<\/p>\n\n\n\n
Besides digital marketing companies, nearly 15% of content creation agencies<\/strong> didn\u2019t observe any big change in sales, thus no news is good news. Well, this is not new because most entrepreneurs are narrating the same story these days.<\/p>\n\n\n\nApart from these impacts of the pandemic on digital marketing, there\u2019s a bright positive side, which goes like this.<\/p>\n\n\n\n
- A well-defined approach<\/strong><\/li><\/ul>\n\n\n\n
To prevent huge loss in online sales, 63% of survey participants accepted that their Search Engine Optimization (SEO) budget was redistributed. Therefore, contextual advertising gained maximum attention.<\/p>\n\n\n\n
It proves that businesses rethink both their long and short-term objectives. This sudden shift to long-term goals shows that companies are striving to reduce the impact of quarantine on their key performance indicators.<\/p>\n\n\n\n
- Remote Culture<\/strong><\/li><\/ul>\n\n\n\n
Now, as this blog gets formulated, most people are working from home. However, it didn’t take much effort for most companies to shift and adjust their business remotely and align the internal process quickly. This approach has helped leading organizations to continue serving their customers while staying safe at home.<\/p>\n\n\n\n
Therefore, 65% of participants confirmed they enjoy working from home, while 6% of senior marketing managers continue working in offices. Additionally, a few organizations give their employees options to choose between work from home or office.<\/p>\n\n\n\n
- Change in Customer Behaviour<\/strong><\/li><\/ul>\n\n\n\n
50% of survey participants said that they couldn\u2019t manage to keep any of their customers happy. The numbers were discouraging and led most businesses to focus on enhancing their products and services, therefore, doing the best to retain a loyal customer base.<\/p>\n\n\n\n
Meanwhile, 15% of survey participants confirmed they were lucky enough to get a few customers during the quarantine phase.<\/p>\n\n\n\n
- Fluctuation in Sales<\/strong><\/li><\/ul>\n\n\n\n
An unexpected drop in sales was observed by 27% of participants, while 30% recorded a dramatic high in sales.<\/p>\n\n\n\n
There is a huge fluctuation in sales as the effect of the pandemic was different depending on business nature. 20% of respondents claimed an uplift in sales.<\/p>\n\n\n\n
Besides digital marketing companies, nearly 15% of content creation agencies<\/strong> didn\u2019t observe any big change in sales, thus no news is good news. Well, this is not new because most entrepreneurs are narrating the same story these days.<\/p>\n\n\n\n
Apart from these impacts of the pandemic on digital marketing, there\u2019s a bright positive side, which goes like this.<\/p>\n\n\n\n
- A well-defined approach<\/strong><\/li><\/ul>\n\n\n\n
- Fluctuation in Sales<\/strong><\/li><\/ul>\n\n\n\n
- Change in Customer Behaviour<\/strong><\/li><\/ul>\n\n\n\n