{"id":1430,"date":"2020-01-23T11:56:38","date_gmt":"2020-01-23T06:26:38","guid":{"rendered":"https:\/\/www.3mindsdigital.com\/blog\/?p=1430"},"modified":"2020-06-30T16:07:13","modified_gmt":"2020-06-30T10:37:13","slug":"how-to-create-an-online-reputation-management-strategy","status":"publish","type":"post","link":"https:\/\/www.3mindsdigital.com\/blog\/how-to-create-an-online-reputation-management-strategy\/","title":{"rendered":"How to create an Online Reputation Management Strategy?"},"content":{"rendered":"

Nowadays we do not step out of our houses without looking up the reviews of places on Google. Star ratings and customer reviews have a big impact on how places are perceived by potential target audiences. A single bad review can bring down your star rating by a great amount, thus affecting your business in a major way.<\/span><\/p>\n

But it’s not just reviews that people look at. What others talk about you on social media and other websites also matters a lot.<\/span><\/p>\n

The quality of your online identity, in other words, is the lynchpin of your success.<\/span><\/p>\n

The inference is clear: You need to maintain your online reputation to stay in the game and remain ahead of your competitors. This blog can act as your one-stop introduction to creating your very own Online Reputation Management Strategy.<\/span><\/p>\n

Online reputation management includes managing three major things:<\/span><\/p>\n

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  1. User-Generated Media:<\/span><\/li>\n<\/ol>\n

    User-Generated Media is anything that people are saying about you online voluntarily whether it may be positive or negative, or on social media websites in the form of posts, comments, or reviews.<\/span><\/p>\n

      \n
    1. Self-Generated Media:<\/span><\/li>\n<\/ol>\n

      Self-Generated Media is also a part of your online reputation and it includes items such as your social profiles and website. Self-Generated Media is all the items that you completely own and can modify to your liking.<\/span><\/p>\n

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      1. Paid Self-Generated Media:<\/span><\/li>\n<\/ol>\n

        Paid Self-Generated Media includes any sort of paid promotion that you do as a brand including sponsorship or pay per click ads.\u00a0<\/span><\/p>\n

        For ORM, your reputation on all these three aspects must be properly managed. Now that you know the types of your online presence, the following are a few pointers that explain how you can manage different aspects of your online reputation:<\/span><\/p>\n

        1. Bad Reviews<\/span><\/h2>\n

        Bad reviews are what greatly bother most businesses, and to make it worse, bad reviews often cannot be removed or changed very easily. But that doesn’t mean all hope is gone. There are several different ways you can address bad reviews for your business online.<\/span><\/p>\n

        First, understand whether the problem lies with the product or service that your business offers – or with the disgruntled user.<\/span><\/p>\n

        If the problem lies with you, then address the core issue first. Think of the review you got in a constructive fashion, and should you notice that a change on your part is required, then identify and execute that change.<\/span><\/p>\n

        Then reapproach the disgruntled user with a sincere apology as well as a note of thanks for pointing the problem out to you, and ask them to retry your product or service. Chances are that they will be willing to humor your request and give things one more shot. If they are satisfied, they will most likely update the review themselves, or at this stage, you too can gently nudge them to update or reconsider their review.<\/span><\/p>\n

        If the problem lies in the user’s domain where they either misunderstood or misinterpreted something, then in a very kind manner explain or show them how they have made a mistake, misunderstood something, or used your product incorrectly. Users who look at reviews don’t just look at the reviews themselves but also the responses. And a well-intentioned response can not just restitute the damage done to your reputation, but even improve it.<\/span><\/p>\n

        Remember the following pointers when responding to reviews online:<\/span><\/p>\n