{"id":1395,"date":"2019-12-11T13:00:48","date_gmt":"2019-12-11T07:30:48","guid":{"rendered":"https:\/\/www.3mindsdigital.com\/blog\/?p=1395"},"modified":"2020-06-30T16:06:02","modified_gmt":"2020-06-30T10:36:02","slug":"why-a-brand-narrative-is-a-necessary-part-of-brand-strategy","status":"publish","type":"post","link":"https:\/\/www.3mindsdigital.com\/blog\/why-a-brand-narrative-is-a-necessary-part-of-brand-strategy\/","title":{"rendered":"Why a Brand Narrative is a Necessary Part of Brand Strategy"},"content":{"rendered":"

\"Startup,<\/p>\n

Image Source-pixabay.com<\/p>\n

A brand narrative is perhaps the most important aspect of any <\/span>creative brand strategy. A brand narrative is a base that supports the entire <\/span>brand strategy and determines the direction of the brand as well.<\/span><\/p>\n

But what exactly is a brand narrative?<\/span><\/p>\n

A brand narrative can be defined as the central building block of a meaningful <\/span>brand strategy<\/b><\/a>. A brand narrative is based on the reason the company exists, it’s core purpose, it’s business positioning and more.<\/span><\/p>\n

So here’s a trick question: what comes first? a brand or a brand narrative? The answer? It’s a brand narrative. A brand narrative is a missing link in the market or the problem that ails many, or one of those things everybody wished were easier to do. This is where the brand starts: with a narrative.<\/span><\/p>\n

The brand narrative is essentially an idea, or a thought, or a philosophy. Sarah Blakely’s ultra-successful Spanx has a very simple brand narrative: I wish women’s underwear were more comfortable, and I wish they blended in with the body better so I could wear anything that I wanted without being embarrassed.<\/span><\/p>\n

Based on such a narrative, the entire brand and the <\/span>branding strategy is built.<\/span><\/p>\n

That said, there are also several other optional components that can be a part of the brand narrative.<\/span><\/p>\n