{"id":124,"date":"2017-07-18T12:14:33","date_gmt":"2017-07-18T06:44:33","guid":{"rendered":"https:\/\/www.3mindsdigital.com\/blog\/?p=124"},"modified":"2020-06-30T13:06:03","modified_gmt":"2020-06-30T07:36:03","slug":"got-marketing-case-study","status":"publish","type":"post","link":"https:\/\/www.3mindsdigital.com\/blog\/got-marketing-case-study\/","title":{"rendered":"The Game of Marketing: Game of Thrones by HBO"},"content":{"rendered":"<p>We are exactly in the middle of 2017 and the only thing that binds the entire universe together is the launch of season 7 of the epic series &#8220;Game of Thrones&#8221; based on the book series by <em>George R. R. Martin<\/em>.<\/p>\n<p>When it is about marketing, <strong>HBO and Game of Thrones<\/strong> have to go big. Apart from having an extremely prominent presence on all the platforms, they make sure they level up their game every year. The television network is bang on point by focusing on content and subscription. A never-seen-before concept, bigger fan following, a better incentive to market, higher the number of subscribers.<\/p>\n<p>If we strictly talk about their marketing schedule, what they did before, doesn&#8217;t make us forget what they did before. This is the reason we bring to you, a compilation of various strategies of <strong><a href=\"https:\/\/www.3mindsdigital.com\/blog\/why-design-matters-for-startups\/\">visual content<\/a><\/strong> that they used to market the epic show.<\/p>\n<h2>Bring down the king<\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-136\" src=\"https:\/\/www.3mindsdigital.com\/blog\/wp-content\/uploads\/2017\/07\/king-joff.jpg\" alt=\"Bring down the king\" width=\"650\" height=\"450\" \/><\/p>\n<h2>To kill the White Walkers<\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-135\" src=\"https:\/\/www.3mindsdigital.com\/blog\/wp-content\/uploads\/2017\/07\/In-case-of-White-Walkers_2.jpg\" alt=\"In case of white walkers\" width=\"560\" height=\"372\" \/><\/p>\n<h3>Why not put a dragon in the newspaper?<\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-133\" src=\"https:\/\/www.3mindsdigital.com\/blog\/wp-content\/uploads\/2017\/07\/got_dragon_nyt.jpg\" alt=\"got dragon nyt\" width=\"484\" height=\"341\" \/><\/p>\n<h3>Let the White take the walk!<\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-132\" src=\"https:\/\/www.3mindsdigital.com\/blog\/wp-content\/uploads\/2017\/07\/Game-of-Thrones-White-Walker-in-London.jpg\" alt=\"White Walker in London\" width=\"1760\" height=\"1227\" \/><\/p>\n<h4>A food truck too?<\/h4>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-131\" src=\"https:\/\/www.3mindsdigital.com\/blog\/wp-content\/uploads\/2017\/07\/game-of-thrones-food-truck1.jpg\" alt=\"Food Truck\" width=\"640\" height=\"466\" \/><\/p>\n<h3>The HBO Building<\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-130\" src=\"https:\/\/www.3mindsdigital.com\/blog\/wp-content\/uploads\/2017\/07\/e9f3c7793429c72c6b57b87282592dd7-guerilla-marketing-season-.jpg\" alt=\"guerilla marketing\" width=\"640\" height=\"960\" \/><\/p>\n<h3>Days or characters?<\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-129\" src=\"https:\/\/www.3mindsdigital.com\/blog\/wp-content\/uploads\/2017\/07\/creativity2.png\" alt=\"creativity\" width=\"660\" height=\"330\" \/><\/p>\n<h4>The Comic-Con<\/h4>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-128\" src=\"https:\/\/www.3mindsdigital.com\/blog\/wp-content\/uploads\/2017\/07\/comic-con-2013-marketing-outdoors-24-600x400.jpg\" alt=\"outdoor marketing\" width=\"600\" height=\"400\" \/><\/p>\n<h3>Help your favorite character escape!<\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-127\" src=\"https:\/\/www.3mindsdigital.com\/blog\/wp-content\/uploads\/2017\/07\/BrandAid_GOTVR.jpg\" alt=\"help your character\" width=\"973\" height=\"520\" \/><\/p>\n<h4>GoT Playlist on Spotify<\/h4>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-138\" src=\"https:\/\/www.3mindsdigital.com\/blog\/wp-content\/uploads\/2017\/07\/With-Whom-do-you-Listen.jpg\" alt=\"GOT on spotify\" width=\"1200\" height=\"594\" \/><\/p>\n<h3>GoT Uber Rides<\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-126\" src=\"https:\/\/www.3mindsdigital.com\/blog\/wp-content\/uploads\/2017\/07\/ba45e0388caa70786b317bd543204b4d.jpg\" alt=\"GOT uber rides\" width=\"400\" height=\"301\" \/><\/p>\n<h3>Because Torrents must die<\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-137\" src=\"https:\/\/www.3mindsdigital.com\/blog\/wp-content\/uploads\/2017\/07\/torrents-must-die.jpg\" alt=\"hoarding\" width=\"594\" height=\"566\" \/><\/p>\n<p>In a nutshell &#8211; if you have a great story, market it well! HBO has not left any stone unturned to go all out to promote each season of Game of Thrones and their marketing tactics\u00a0definitely haven&#8217;t gone unnoticed. Combining characters from the series with quirky <a href=\"https:\/\/www.3mindsdigital.com\/digital-marketing\"><strong>marketing strategies<\/strong><\/a> and strategic placement has led them to become a case study.<\/p>\n<p>The result &#8211; a cult-like following of the show!<\/p>\n<p>Did we miss anything, leave us a message in the comments section!<\/p>\n<p>Source: Google Images<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are exactly in the middle of 2017 and the only thing that binds the entire universe together is the launch of season 7 of the epic series &#8220;Game of Thrones&#8221; based on the book series by George R. R. Martin. When it is about marketing, HBO and Game of Thrones have to go big. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":140,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36],"tags":[35,34,37,14],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Games of Thrones Marketing Strategies | 3MindsDigital Blog<\/title>\n<meta name=\"description\" content=\"Amazing Games of Thrones marketing strategies and tactics prior to the launch of every season by HBO. Lots to learn from this case study.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.3mindsdigital.com\/blog\/got-marketing-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Games of Thrones Marketing Strategies | 3MindsDigital Blog\" \/>\n<meta property=\"og:description\" content=\"Amazing Games of Thrones marketing strategies and tactics prior to the launch of every season by HBO. Lots to learn from this case study.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.3mindsdigital.com\/blog\/got-marketing-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"3 Minds Digital\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-18T06:44:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-30T07:36:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.3mindsdigital.com\/blog\/wp-content\/uploads\/2017\/07\/Capture.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"581\" \/>\n\t<meta property=\"og:image:height\" content=\"377\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bhoomika\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bhoomika\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.3mindsdigital.com\/blog\/got-marketing-case-study\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.3mindsdigital.com\/blog\/got-marketing-case-study\/\"},\"author\":{\"name\":\"Bhoomika\",\"@id\":\"https:\/\/www.3mindsdigital.com\/blog\/#\/schema\/person\/9734b9120a20ef044dd3feef0bd2c6b0\"},\"headline\":\"The Game of Marketing: Game of Thrones by HBO\",\"datePublished\":\"2017-07-18T06:44:33+00:00\",\"dateModified\":\"2020-06-30T07:36:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.3mindsdigital.com\/blog\/got-marketing-case-study\/\"},\"wordCount\":293,\"publisher\":{\"@id\":\"https:\/\/www.3mindsdigital.com\/blog\/#organization\"},\"keywords\":[\"Game of Thrones\",\"GoT\",\"HBO\",\"Marketing\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.3mindsdigital.com\/blog\/got-marketing-case-study\/\",\"url\":\"https:\/\/www.3mindsdigital.com\/blog\/got-marketing-case-study\/\",\"name\":\"Games of Thrones Marketing Strategies | 3MindsDigital Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.3mindsdigital.com\/blog\/#website\"},\"datePublished\":\"2017-07-18T06:44:33+00:00\",\"dateModified\":\"2020-06-30T07:36:03+00:00\",\"description\":\"Amazing Games of Thrones marketing strategies and tactics prior to the launch of every season by HBO. 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