Is your performance agency actually tracking performance?

When you hire a performance marketing agency, you expect results. But how do you know if the agency is actually delivering on its promises? Are they just sending you pretty reports with numbers that look good, or are they really diving deep into performance and ensuring every penny you’re spending is working towards your goals?

If you’re unsure, you’re not alone. Many businesses struggle with knowing whether their agency is actually tracking the right things and making data-driven decisions to improve their campaigns. If you’re tired of feeling in the dark about your paid media marketing, it might be time to ask the tough questions.

Why Does Tracking Matter?

When you’re working with a PPC marketing agency in Mumbai or anywhere else, there’s a good chance you’re tracking some numbers, right? Things like clicks, impressions, and reach are common, but here’s the catch: they don’t always tell you if your campaign is working.

Sure, clicks look good on paper, but how many of those clicks actually turned into sales? If your agency is only focusing on these surface-level metrics, you’re probably not getting the insights you need to make smart decisions.

What really matters are the numbers that show real performance. We’re talking about conversions, cost-per-acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLTV). These are the metrics that show whether your ads are not just getting attention but are actually driving real business growth.

Key Metrics That Actually Matter

So, what should your agency be tracking to ensure it’s truly measuring performance? Let’s break it down:

1. Conversion Rate: This one’s simple but crucial. How many people who click on your ads are actually taking the action you want them to take? Whether it’s buying a product or filling out a contact form, conversion rate is the gold standard.
   
2. Cost Per Conversion: This metric tells you how much you’re spending for each valuable action. You want to ensure that the cost of each conversion is sustainable and gives you a solid return.
   
3. Return on Ad Spend (ROAS): ROAS shows you how much revenue you’re generating for every rupee spent on ads. If your agency isn’t tracking this, how can they prove that your campaigns are delivering results?
   
4. Funnel Metrics: You also want to track how leads are moving through your sales funnel. Are they dropping off at a particular stage? If so, that’s a red flag that something in your campaign isn’t working.
   

So, is your agency actually helping you grow?

Here’s the big question: is your agency actively helping you grow, or are they just managing ads and reporting numbers? A good digital marketing agency should be proactively suggesting improvements, monitoring results in real-time, and making adjustments as needed.

If you’re seeing a lot of vanity metrics, it might be time to re-evaluate your relationship with your agency.

At 3minds, we believe in tracking what really matters. Our PPC marketing agency in Mumbai specialises in understanding your business goals and tailoring campaigns that drive real growth. We believe in data-driven optimisation, and we’re always looking for ways to improve your ROI.

If you’re tired of feeling unsure about whether your performance marketing is truly delivering, it’s time for a change. Visit our website to learn more about our approach to digital marketing services and how we can help you grow.