As the primary Target Audience for Aquawhite consisted of School-going Kids, we explored their tastes, likings, and aspirations through our mood board. From exploring their favorite cartoon characters to their future aspirations we tried and tested a number of elements that the Pre-School and Middle-School kids would be interested in. Kids are often driven by their whims and fancies and are considered to be avid dreamers which was one of the basic themes for our mood-board. Last but not the least, we tried to incorporate Kids’ inquisitive mindsets as well as the dreamy attitude through the same, which was the basis for the Final packaging design.
Although the packaging design of Aquawhite Toothpastes needed to be targeted towards children, it was also of utmost importance to add certain elements that parents would be interested in. Parents only want to use the best quality products for their children.
This led to the addition of certain elements on the packaging which efficiently informed the Parents about the exclusivity of the product along with its USP. Thus, the final design not only turned out to be aesthetically appealing for children but also informative for adult audiences.