A gap that exists within the startup ecosystem in India needed to be bridged. Entrepreneurs have the ideas but not necessarily have the right support to succeed. Incuspaze was born out a need to create a self-sustainable ecosystem that the startups require to make it big. Incuspaze is aiming primarily at Tier 2 cities with select metros in their roadmap for expansion.
With Incuspaze, we will build an ecosystem, but only with the right businesses and like minded people who can help each other and grow/evolve together. This will ensure that the people who join us will stay with us for long term as part of one big family. The first centre was opened in Lucknow, second centre will be open in Gurgaon in Jan 2017 followed by 8 more centres across India as part of their expansion.
3 Minds Digital was assigned with the task of designing and developing the website for Incuspaze. The website has been designed keeping the mind the offerings of a coworking space whilst not losing focus on the Incubation aspect of the brand.
The core concept of Coworking believes in a sense of community, openness, a collaborative work style, accessibility to information and aiming a achieve sustainability. The website in-turn required to reflect the lead, work and incubate aspect of Incuspaze. The site also catered to location specific information which currently covers Lucknow, Gurgaon, Indore and Mumbai.The website design approach is simplistic and concentrates on how coworking is conducive to the productivity of a startup vs. a leased office. Images from the actual space have been used to convey the features and benefits of the same.
As the brand launch came closer, we were roped in to handle their digital marketing campaign too. From getting the brand noticed from the on-going clutter to driving registrations for the launch event, multiple campaigns were run to ensure the startup community knew, Incuspaze has arrived. The campaign also saw driving startups to register for a ‘Pitch Day’ wherein they could pitch to potential investors as part of the launch day campaign. Ongoing social media marketing has also led to tie-ups for Twitter chats to promote Incuspaze - the brand and their Incubation centre. Our efforts have yielded results in terms of actual conversion for seating space in their Lucknow and Gurgaon centres. We also support their ongoing events with branding, digital marketing and social media engagement.